OTIS and the Central Role of Information and IT 5/17/11 Otis Elevator had been known as an “old-line” industrial company which manufactured goods but had not been renowned for delivering services to their customers. Otis was a global company with 90% of its employees (approx. 54‚000) working outside of the United States[1]. In the elevator industry at the time (circa 2004)‚ most profits were being realized through the maintenance and repair of existing units and not by the sales of new units
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Executive Summary Dear Mr. Bousbib: These are exciting and challenging times at Otis Elevator Company. We are currently the largest manufacturer‚ installer‚ and servicer of elevators‚ escalators‚ and moving walkways in the world.[1] Just two years ago we completed the second largest acquisition in company history by adding Amtech Elevator Services. This acquisition has proven to be a key strategic maneuver as we have eliminated an industry rival while increasing the company’s revenue‚ operating
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The Otis Elevator company founded in 1853 has grown to 7.9 Billion dollar enterprise. It is an integral part of United Technologies contributing 35% to its profits. The growth of Otis has been manly due to acquisitions across the world; this activity has bought in many different working methods and organization culture. Otis had many competitors in various parts of world including foreign multinationals Hitachi‚ Kone etc. The market for new elevators was maturing and there were fewer orders for
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Elevators have distinguished themselves as a component of our modern world. They guide us to our destinations faster and help us innovate our technologies to higher levels to keep up with our fast-paced world. Based on simple machinery‚ its minimalism proves to be the heart beat of our improving industrial communities. Although Elijah Otis improved the invention of the elevator in 1850‚ the composition‚ structure‚ and limitations are still improving today. Though there are many types of elevators
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in disguise. • Direct Objective Appositive. 1. Christmas Eve afternoon we scrape together a nickel and go to the butcher’s to buy Queenie’s traditional gift‚ a good gnaw able beef bone. 2. The Otis Elevator Company‚ the world’s oldest and biggest elevator manufacturer‚ claims that its products carry the equivalent of the world’s population every five days. 3. Though her cheeks were high-colored and her teeth strong and yellow‚ she looked like a mechanical woman
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Otis Elevator Case 9/7/12 Otis’s management made vast improvements in their corporate vision to obtain a strategic advantage over their competitors through the introduction of OTISLINE and their e*Logistics programs. Otis’s George Davis urged the company to create a centralized customer service system which would allow them to introduce the concept of 24 hours 7 days a week to their customers. OTISLINE was mainly set up in order to increase customer satisfaction as a result of only having a
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What kind of company is Otis? OTIS Elevators started out in 1853 by the invention of the “safety brake elevator.” Their core business is designing‚ installing and provide service within the industry of elevators‚ escalators and walkways. Today OTIS operates worldwide‚ with headquarter in the U.S. and different facilities located in European and Asian countries. Through this they have managed to become market leaders in their field. Throughout time the business focus of OTIS have changed. Today the
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Michael Porter 5 Forces Porter’s five forces of competitive position analysis is a simple framework for assessing and evaluating the competitive strength and position of a business organization that formed by Michael E. Porter of Harvard Business School in 1979. Basically‚ the concept of this theory is actually based on the five forces model that uses to determine the intensity of competition and market attractiveness. Therefore‚ strategic analysts are often to use Porter’s
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Michael Porter’s Value Chain and Gaining a Competitive Advantage The more value an organization creates‚ the more profitable that organization likely will be and by providing more value to your customers‚ the organization is gaining a competitive advantage. Understanding how your company creates value and looking for ways to add more value are critical elements in developing a competitive strategy. The concept was first introduced by Michael Porter in his 1985 book “Competitive Advantage.” A
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I. Operational Effectiveness Is Not Strategy According to Porter‚ various management tools like total quality management‚ benchmarking‚ time-based competition‚ outsourcing‚ partnering‚ reengineering‚ that are used today‚ do enhance and dramatically improve the operational effectiveness of a company but fail to provide the company with sustainable profitability. Thus‚ the root cause of the problem seems to be failure of management to distinguish between operational effectiveness and strategy: Management
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