Otis Toy Trains Company of Minneapolis‚ Minnesota‚ was extremely popular in the 1960’s‚ 70’s‚ 80’s‚ and somewhat the 90’s‚ however since then they have struggled to meet sales that cover their total costs. This lead to a proposal by the Joyous Luck Prosperity Toy Company (JLPTC) of China‚ who offered a price per unit of production to be between 40 and 60 percent lower than their current costs. When considering the attractiveness of this proposal‚ Otis Toy Trains must look at more details than just
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Bassem Basta Supply Chain 20th January 2015 Case Analysis Otis Toy Train Case Analysis The Background of Otis‚ it was a landmark Toy Train Company in early 20th century. In 1950’s gained major popularity among children‚ 1960’s-1980’s was the company’s peak. In 1990’s customer preference changed to gaming consuls‚ so Otis Trains had to change their target market. In response changed their product. Otis faced some problems‚ for instance‚ they didn’t adapt to advancements in technology: as a result
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Otis Toy Trains Explores the Supply Chain The value proposition of Otis Toy Trains of Minneapolis is to offer well designed‚ detailed‚ evocative and luxurious toy trains and their accessories to middle-aged and senior adults. The traits for its critical customers are mainly two aspects. First‚ the critical customers’ age generally range from 35 to 55 (born from the 1960s to the 1980s). Second‚ the critical customers should have fairly high income to afford buying and collecting luxurious toy trains
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Summary of the case Otis Elevator was founded by Elisha Graves Otis‚ the inventor of the safety-brake elevator‚ in 1853. The main business of Otis was to design‚ manufacture‚ install and provide service for elevators and relevant products such as moving walkways and escalators. The market was very competitive in the elevator industry‚ and Otis investigated that customer cancelled maintenance agreements due to dissatisfaction for service quality rather than product quality. In order to increase
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Otis Case Study Background Otis Elevator Company has been a worldwide industry leader in manufacturing‚ installation and maintenance of elevators‚ escalators and moving walkways‚ for more than 15 years (Otis‚ 2012). Elisha Graves Otis founded the company in 1853 (McFarlan & Delacey‚ 2005)‚ and it became a subsidiary of United Technologies Corporation (UTC) in 1976 (Otis‚ 2012). UTC is “a leading provider to the aerospace and building system industries worldwide” (McFarlan & Delacey‚ 2005)‚ and Otis
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DES4170 Global Logistics Management Team 1 Paper Topic: Otis Elevator Q1. What kind of company is Otis? The Otis Elevator‚ a subsidiary of the United Technologies‚ was founded by Elisha Graves Otis. Ever since the first ‘safety-brake elevator’ being sold in 1853‚ Otis has been the leader of the elevator industry for more than 150 years. The core business of Otis is to design‚ manufacture‚ install elevators‚ escalators and moving walkways and provide services worldwide. With its engineering headquarters
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Executive Summary Dear Mr. Bousbib: These are exciting and challenging times at Otis Elevator Company. We are currently the largest manufacturer‚ installer‚ and servicer of elevators‚ escalators‚ and moving walkways in the world.[1] Just two years ago we completed the second largest acquisition in company history by adding Amtech Elevator Services. This acquisition has proven to be a key strategic maneuver as we have eliminated an industry rival while increasing the company’s revenue‚ operating
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The Otis Elevator company founded in 1853 has grown to 7.9 Billion dollar enterprise. It is an integral part of United Technologies contributing 35% to its profits. The growth of Otis has been manly due to acquisitions across the world; this activity has bought in many different working methods and organization culture. Otis had many competitors in various parts of world including foreign multinationals Hitachi‚ Kone etc. The market for new elevators was maturing and there were fewer orders for
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Otis Elevator Case 9/7/12 Otis’s management made vast improvements in their corporate vision to obtain a strategic advantage over their competitors through the introduction of OTISLINE and their e*Logistics programs. Otis’s George Davis urged the company to create a centralized customer service system which would allow them to introduce the concept of 24 hours 7 days a week to their customers. OTISLINE was mainly set up in order to increase customer satisfaction as a result of only having a
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OTIS and the Central Role of Information and IT 5/17/11 Otis Elevator had been known as an “old-line” industrial company which manufactured goods but had not been renowned for delivering services to their customers. Otis was a global company with 90% of its employees (approx. 54‚000) working outside of the United States[1]. In the elevator industry at the time (circa 2004)‚ most profits were being realized through the maintenance and repair of existing units and not by the sales of new units
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