AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
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2. Information System of Air Asia Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization‚ its work systems‚ its people‚ and its development and implementation methodologies together determine the extent to which that purpose is achieved. Air Asia has carry out three type of information system such as yield management system (YMS)‚
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ORGANIZATIONAL CULTURE AND THE DEVELOPMENT OF ORGANIZATIONAL CULTURE 1. INTRODUCTION One of the significant elements while discussing about organization development is to discuss its own existing culture as the culture itself is part of organization behavior that gives significant role in shaping organizational sustainability. Above all there is a need to recognize the right culture for any organization to achieve excellence. Peters and Waterman (1982) clearly described organizational
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Retrieved from http://www.travelweeklyweb.com/book-airasia-by-sms/2469 CII KPMG Indian Aviation Report (2012). KPMG Aviation Report. http://www.kpmg.com/IN/en/Press%20Release/Press-Release-Indian-Aviation-Report.pdf Air Asia India (2014). Wikipedia. http://en.wikipedia.org/wiki/AirAsia_India Air Asia announces two new routes (September 11‚ 2014). Business Standard. http://www.business-standard.com/article/companies/airasia-india-announces-two-new-routes-plans-to-add-5-more-aircrafts-before-november-114072401124_1
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Organizational Culture Analysis Lauri Simmons BUS610: Organizational Behavior October 15‚ 2012 Every society has a culture that drives their core values‚ beliefs‚ and actions. Culture provides a social system and creates a sense of identity (Baack‚ 2012). Within each culture are multiple subcultures. Subcultures‚ according to Baack (2012) differentiate a subgroup from the larger group to which it belongs. This also holds true for all organizations. Baack (2012) describes three levels
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INTRODUCTION Air Asia Berhad was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was originally
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like kitchen‚ laundry‚ office with their individual showcase. The company had a fundamental HR philosophy behind their ongoing success. Their philosophy was reflected in their activities and practice used which helped to develop an excellent organizational culture. The company provided huge effort and time to recruit and select employees by HR staffs. The firm spent enough time training its employee. They paid higher salary than other retail stores. The company was committed to provide excellent career
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quite competitive with multiple players and various elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia. AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus‚ possessing capabilities necessary for success. AirAsia’s tangible resources‚ including its fleet and hubs‚ enhance the company’s low cost capabilities
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strategy. Durlacher (1999)‚ Mobile Commerce Report‚ Durlacher Research Ltd. Gillan‚ D. & Lall‚ A.‚ 2002. The economics of the Internet‚ the new economy and opportunities for airports‚ Journal of Air Transport Management 8‚ 49-62. 1ad0d890-a7d011e3‚ AirAsia‚ 2007 http://www.airlines.org/economics/cost+of+delays/‚ Air Transport Association‚ 2008 http://www.microsoft.com/malaysia/pree/linkpage4327.mspx‚ Microsoft‚ 2007 Kotler.‚ P Purcell‚ F.‚ and Toland‚ J. (2004). Electronic commerce for the south pacific:
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------------------------------------------------- Organizational culture Organizational culture is the behavior of humans who are part of an organization and the meanings that the people attach to their actions. Culture includes the organization values‚ visions‚ norms‚ working language‚ systems‚ symbols‚ beliefs and habits. It is also the pattern of such collective behaviors and assumptions that are taught to new organizational members as a way of perceiving‚ and even thinking and feeling. Organizational culture affects the way
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