2. Information System of Air Asia
Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization, its work systems, its people, and its development and implementation methodologies together determine the extent to which that purpose is achieved. Air Asia has carry out three type of information system such as yield management system (YMS), customer reservation system (CRS), and enterprise resource planning (ERP) system. This system make Air Asia more effective and efficiency and possibly able to reduce the cost and eliminated inefficiency in their business.
2.1 Field Management System (YMS)
Yield management system as revenue management system it understands, anticipates, and reacts to the behavior of customer to maximize revenues for the organization. In this system, Air Asia used it to takes into account the operating costs and aids Air Asia to optimizes price and allocate capacity to maximize expected revenues. Air Asia has done two level of optimization that is Seat and Route. For Seat is considered an opportunity to maximize revenue. Seats are available at various prices in different time. A reservation done at a later date will be charged more than the one done earlier (for the same seat). Next is Route, Route is the adjustment of price through a demand when the demand is higher compared to other. The effective method however is to combine these two levels for all flights, all routes so that both the seat and the route are effectively priced for all the flights. Air Asia can more understand the behavior of customer and offering the effectives and efficiency strategy. It also can allocate capacity to maximize the expected revenue. Air Asia can make efficiency to know their customer using IT technology with lowest cost by using this system.
2.2 Customer Reservation System (CRS)
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