Abstract no 020-0134 A lean perspective on servitization of manufacturing Mats Winroth Dept of Industrial Management and Economics‚ Division of Operations Management‚ Chalmers University of Technology SE-412 96 Göteborg‚ Sweden Phone: +46 31 772 12 17 E-mail: mats.winroth@chalmers.se Glenn Johansson Dept. of Industrial Engineering and Management‚ School of Engineering Jönköping University P.O. Box 1026 SE-551 11 Jönköping‚ Sweden Phone: +46 36 10 16 34 E-mail: glenn.johansson@jth
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ORDER WINNERS AND ORDER QUALIFIERS The operations and supply chain strategy is a functional strategy that indicates how structural and infrastructural elements within the operations and supply chain areas will be acquired and developed to support the overall business strategy. Executing successful operations and supply chain strategies means choosing and implementing the right mix of structural and infrastructural elements. What constitutes the best mix of these structural and infrastructural
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The concept of order-winners and order-qualifiers is originating from an attempt to explain how internal operational capabilities can lead to competitive advantage‚ market success and answer the following : - What drives customers in buying the products manufactured by a company at all. - What makes customers purchase a certain product instead of a similar one manufactured by a competitor. In order for customers to purchase a product a car for example it needs to meet a set of minimum requirements
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INTRODUCTION The terms “order winners” and “order qualifier” were invented by Terry Hill‚ a professor at the London Business School. These terms is defined as the process of how internal operational capabilities are converted to criteria that may lead to competitive advantage and market success. The operations people are responsible for providing the order-winning and order-qualifying criteria-identified by marketing-hat enable products to win orders in the marketplace. This process starts with
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Order Qualifiers and Order Winners for Toyota: Order Qualifiers can be described as aspects of competitiveness where the operation’s performance has to be above a particular level to be considered by the customer. Order Qualifiers may not be the major competitive determinants of success but are important in another way. (Jones‚ Robinson 2007) Order Winning Factors are those things which directly and significantly contribute to wining business. They are regarded by customers as key reasons for purchasing
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APPLE TEACHING NOTE The Apple case can be used to illustrate the issues of make or buy and managing the supply chain. It is best used in the middle part of an operations strategy course. It not only introduces the issues of managing suppliers but also affords the opportunity to reinforce other key topics‚ including developing an operations strategy‚ designing products‚ and managing lead times and inventory. Questions similar to the ones below have been found adequate to bring out the key issues
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Order-winners and order qualifiers and its use in the establishment of the relative importance of certain performance objectives. Order winner and order qualifier are criteria defined by managers within their operation strategy plan to gain competitive advantage in the market. These terminologies were first introduced by Professor Terry Hill‚ at The London business school (Encyclopedia of Business‚ 2nd Ed.) and ever since it’s been used as a measuring tool to assure managers about their product
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i know are born winners The definition of winning varies amongst people. For some people‚ being a winner is all about money and fashion. To me‚ being a winner is all about personal satisfaction and born with a family around you to support you. A winner is someone that is successful in life and that able to achieve his or her goals. Money doesn’t make someone a winner; happiness‚ love‚ and a successful life make someone a winner. My siblings and I consider ourselves as winners. We live a happy
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Information & Information Technology Assurance SOLUTION MANUAL CHAPTER ONE Review Questions 1. Which system component is the most business critical and why? The 5 system components are infrastructure‚ software‚ procedures‚ people and information. Even though information is often the result of computer processing‚ i.e.‚ the end‚ it is the most important component of a system. Hardware and software are no doubt more complicated than information and usually more expensive. However‚ the type
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Order Winners & Order Qualifiers Order winners are "those competitive characteristics that cause a firm ’s customers to choose that firm ’s goods and services over those of its competitors. Order winners can be considered to be competitive advantages for the firm. Order winners usually focus on one rarely more than two) of the following strategic initiatives: price/cost‚ quality‚ delivery speed‚ delivery reliability‚ product design‚ flexibility‚ after-market service‚ and image." (APICS Dictionary
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