CASE: SM-122 DATE: 11/14/03 HYUNDAI MOTOR COMPANY We are disappointed when what we did is undervalued. But that’s the time we feel the need to do something. —Mong-Koo Chung‚ Chairman and CEO of Hyundai Motor Company Hyundai Motor Company (HMC)‚ the largest automobile company in Korea‚ went through some tumultuous events since it entered the U.S. auto market in 1986. After a promising beginning‚ a “Hyundai Car” became a synonym for a cheap car‚ suitable only for the lower class or a cheapskate
Premium
The international corporate branding strategy of Hyundai and Kia are similar yet varied. Both organizations put plans into action that would potentially catapult their brands into the first-class market share position. Hyundai began its strategic branding process by focusing on improving the perception of their brand‚ positioning itself as a maker of “refined and confident” automobiles. While Kia attempted to improve consumer perception by billing the maker as an “exciting and enabling” automaker
Premium Brand management Brand Trademark
2.0 Promotion Opportunity Analysis In this phase we are going to introduce the opportunity analysis that is in fact the foundation of the rest of the campaign development. It is really important to analyze the key target markets which apply in the following: • Demographics -> from the facts given from Nestle company we can figure that demographics form as following: we make a separation among 60% of households & 40% of singles
Free Nutrition Vitamin Marketing
Table Of Contents Page 2 Overview “ 4 Introduction “ 5 Theoretical Perspectives “ 8 Threats to Organized Labour “ 11 Opportunities for Growth “ 13 Conclusions “ 14 Recommendations Overview Globalization has been the buzzword in the latter part of the twentieth century and has continued to generate much discussion by persons in all spheres. In most cases it has been a very emotive subject tied up with fear‚ on one hand‚ and unreserved
Free Trade union
CASE STUDY HYUNDAI: LEADING THE WAY IN THE GLOBAL AUTO INDUSTRY DARI KASUS HYUNDAI‚ JAWABLAH PERTANYAAN DIBAWAH INI: 1. What are the roles of comparative and competitive advantages in Hyundai’s success? Illustrate your answers by providing specific examples of natural and acquired advantages that Hyundai employs to succeed in the global car industry. 2. In terms of Factor Proportions Theory‚ what abundant factors does Hyundai leverage in its worldwide operations? Provide examples and
Premium South Korea Chaebol Automotive industry
Hyundai Launches Family Pricing Strategy and Standardises Parts Prices The cost of owning and servicing a Hyundai has never been cheaper for Kiwi motorists from this week. Hyundai Automotive New Zealand has announced a revolutionary new parts policy that will see genuine part prices across Hyundai’s model range standardised‚ and in many cases becoming considerably cheaper. Known as the Family Pricing Strategy‚ the policy sees the price of regular maintenance genuine Hyundai parts
Premium New Zealand Ford Motor Company
The following Opportunity analysis has been conducted to support the introduction of ‘Natureslim’‚ a new naturally sweetened low-carbohydrate ice cream‚ into the open and highly competitive Frozen Dessert Industry in New Zealand. This product will be produced and sold by Emerald Foods Ltd as a new variety in the brand New Zealand Natural. Product Outline Ice cream which can be defined as a sweet frozen food made from cream or milk products‚ is a food which is both indulgent and moderately unhealthy
Premium New Zealand Nutrition Marketing
------------------------------------------------- Business Plan Question 4 Opportunities & Threats Opportunities Federal government have emphasized the importance of investing into automobile‚ semiconductor‚ alternative and other transportation equipment manufacturing facilities from 2009 to 2011‚ causing the construction industry to have increasing growth and It is expected that the industry growth will continue for five more years. Due to the weak dollar and fast economic expansion in many
Premium Construction Supply chain management Project management
Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro‚ HMIL had emerged as the second largest car company in India. The case describes in detail the entry‚ product‚ pricing‚ distribution and promotional strategies of HMIL. The case briefs the challenges faced
Premium Suzuki Maruti Suzuki Automobile industry in India
the marketing mix of Hyundai Motors in the Indian passenger car industry. • Compare and contrast the marketing strategy of Hyundai with other leading players in the Indian passenger car industry Contents: Keywords: Case‚ Hyundai Motors‚ Indian Passenger Car Industry‚ Foreign Car Manufacturers in India‚ Marketing Small Cars in India‚ Marketing Mix‚ Positioning‚ Customer Value‚ Pricing‚ Distribution‚ Advertising Campaign‚ Santro - YS Kim‚ former Managing Director‚ Hyundai Motors India Limited
Premium Suzuki Maruti Suzuki Marketing