Marketing Management‚ 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
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Submitted by: Group 9 Shobhit Agrawal Soham Badheka Ankit Mundhra Jitendra Sachdev Prashant Singh Anusha Venkateswaran F006 F010 F035 F045 F054 F058 Operations Management: Dabur at a Glance Perfection is not attainable‚ but if we chase perfection we can catch excellence. Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5‚283 Crore) and Market Capitalization of US$4 Billion (Rs 20‚000 Crore). Building on a legacy
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explaining your understanding of the difference between the terms "production management" and "operations management". In the past‚ operations dealt primarily with manufacturing industries. The operations process within manufacturing industries deals with the inputs of raw materials‚ energy‚ labor‚ and capital which then are transformed into finished goods. Production management is the planning/organizing/management of systems related primarily to manufacturing industries. Nowadays‚ our economy
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OM 1. As a service business‚ the operations management activities of an airline company have nothing in common with the operations management activities within a bicycle manufacturing company. True False 2. Operations managers are responsible for managing systems that produce goods and/or provide services. True False 3. Effectiveness refers to achieving intended goals whereas efficiency refers to minimizing cost and time. True False 4. Operations‚ marketing‚ and finance function
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References: Brown S.‚ Blackmon K.‚ Cousins P.and Maylor H.‚ 2001. Operations Management: Policy‚ Practice and Performance Improvement. P. 183‚ 184. Butterworth-Heinemann Department for Environment Food and Rural Affairs. Animal Feed Statistics for Great Britain - September 2013. p.9‚ Table 7 Rosentrater‚ K.A. August 2004. Design Considerations for the Construction and Operation of Feed Milling Facilities. Part II: Process Engineering Considerations.p 14-16. Figure 1‚ 2
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Financial Impacts and Constraints Paper The Effect of Pharmacy on Operation Management A health care facility needs to monitor the processes and operations of its pharmacy‚ since it is the major profit producer. The pharmacy is required to maintain minimal errors‚ excellent customer service‚ and high efficiency‚ while returning significant profits. Pharmacies are considering a profit center for the hospital and have a direct effect on the hospitals bottom line. Since pharmacies
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5 out of 5 points | | | Tim‚ the general manager‚ wants to hire off-duty police officers as part-time security staff. Which of the following statements about off-duty police officers is false?Answer | | | | | Correct Answer: | they are oriented more toward prevention functions than apprehension functions | | | | | Question 2 5 out of 5 points | | | All decisions concerning security deserve careful thought and should be discussed:Answer | | | | | Correct
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Ans : Recent trends in Operations Management:- 1. CAD/CAM- CAD/CAM stands for Computer-aided design and Computer-aided manufacturing. It is used in product development to enable manufacturers to design and build their products using computers. The technology that has been developing since the first interactive graphics was developed at MIT in early 1970s. CAD uses computer graphics and software to enable engineers to do most of design activities needed to complete engineering design that include
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Case Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara‚ one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study‚ such as the products and process control and integrate business model used in Zara. The case
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diversity of an international food and beverage operation so important? Discuss this by using a system‚ or process‚ or method and/ or technique In the hospitality industry‚ managing the diversity of international food and beverage operation which is important from a food and beverage manager’s perspective can improve the quality of the hospitality services‚ reduce high turnover in hospitality management and make more profit from the food and beverage operation. Hospitality workforce is consisted of diverse
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