AirAsia Strategic Management Report |[pic] | |[pic] |[pic] |[pic] | SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and
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AirAsia Case Executive Summary SMO 441 Submitted: March 8‚ 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002‚
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1.0 Introduction Definition of Strategic management: it is the continuous of planning‚ monitoring‚ analysis and assessment of all that is necessary for an organization to meet its goals and objectives. (Online resources) 1.1 Company Profile AirAsia airline was established with the dream of making flying possible for everyone. Since 2001‚ AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airline
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1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze
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Introduction AirAsia Berhad is the leading airline in Asia which offers the largest low fare for domestic and international flights. It was established as a low cost airline as a dream by making flying is possible for everyone. It is just like their company slogan ‘Now Everyone Can Fly’. It scheduled to travel up to 78 destinations across to 25 countries domestically and internationally. AirAsia was a company originally owned by Malaysian government which was later bought by Anthony Francis
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This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’
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What is Operations Management? Operation Management is concerned with any productive activity‚ whether manufacturing or service‚ in public sector or private sector‚ profit making or not profit making. It is concerned with ensuring that operations are carried out both efficiently and effectively. All mangers are operations managers since all functions within an organization are‚ presumably‚ productive activates it goes without saying that all function should be carried out efficiently and effectively
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| BX2062 Operations Management | Literature Review | “Too much theory‚ not enough understanding”Veronika12665417 | | | Bachelor Of BusinessSP53 2012 James Cook University Singapore | Article Overview The article was written by Roger W. Schemmer in early 2009. Basically‚ the article is addressing about the usage of theory in operations management. As mentioned in the article‚ theories used in the journal article‚ as science defines it‚ is not at the center of much of the research
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Operations Management Research in Cosmos Holidays Organization Executive Summary Operations management is certainly not an easy task at the same time not an impossible one. Some of the organizations manage their operations exceptionally while some mismanage. In most of the organizations some of its operations are good while some of them are bad. This paper reveals the operations management in Cosmos Holidays Organization. The operational areas in which the organization is good and the ones that
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OPERATION MANAGEMENT Question 1 Briefly explain the activities in Operation Management. Operations management refers to the activities‚ decisions and responsibilities of managing the resources which are dedicated to the production and delivery of products and services.The part of an organisation that is responsible for this activity is called the operations function and every organisation has one as delivery of a product and/or service is the reason for existence. Operations managers are the people
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