CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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Current Year Job (1) (2) (3) (4) (5) Exit (1) Store associate 0.53 0.06 0.00 0.00 0.00 0.41 (2) Shift leader 0.00 0.50 0.16 0.00 0.00 0.34 (3) Department manager 0.00 0.00 0.58 0.12 0.00 0.30 (4) Assistant store manager 0.00 0.00 0.06 0.46 0.08 0.40 (5) Store manager 0.00 0.00 0.00 0.00 0.66 0.34 Forecast of availabilities Job Category Current (1) (2) (3) (4) (5) Exit
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CHAPTER VIII. STUDY-CASES 1. THE CASE OF ROMANIAN CIGARETTE MARKET 1. Introduction Among the obligations assumed by Romania by(1) the EU Adhesion Treaty (2)there is the fact that‚ until 2010‚ the minimum tax level for cigarettes must be aligned with the minimum tax level of the member states – 57% of the most popular cigarettes’ (MPPC) price‚ but not less than 64 Euros for 1000 cigarettes. Through the modifications made to the Fiscal Code in April 2006 by the OU 33/2006 the government approved
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different regions. The company’s market research group expected little net increase in demand for Release-ease over the next 5 years. While the plant at Frankfurt is generating profits to the company‚ the plants at Venezuela‚ Gary‚ and Sunchem were running at losses. Despite fierce competition in Europe‚ the major reasons for Frankfurt plant generating profits were 1) constant technical up gradations in the plant to improve the yields and reliability of Release-ease. 2) Manufacturing costs were the
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Case Study.. 2.. KNOW HOW TO RESPOND TO SUSPECTED OR ALLEGED ABUSE. 1. Explain what Actions to take if you have suspicions that Mr & Mrs J is being abused (2.1) It Is my role of duty of care to Safeguard Individuls from harm. All employees should report any concerns of abused they have. These might include evidence or suspicions of bad practice by colleagues and managers‚ Or abuse by another individual‚ Another worker or an individual’s family or friends‚ If you do not work in this way‚ You
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Vietnam ERP Market: Software Development? Business Case Contents: Introduction 1. Define the opportunity 2. Identify the alternatives 3. Gather data and estimate time frame 4. Analyze the alternatives 5. Make a choice and assess the risk 6. Create a plan for implementing your idea 7. Communicate your case Appendices References Introduction Company X is a medium-sized software development company that is experiencing a slowdown in business right now because of the global economic
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Case Study 2: Hacking into Harvard Naugie Pratt Unit 2 October 2‚ 2012 Case Study 2: Hacking into Harvard Summary of Events: This case involves students who have applied to MBA programs‚ who stumbled across an opportunity to learn of their results early‚ information that had been obtained via message board. Anyone who has ever applied for admission to a prestigious college‚ or who has been interview for a desired job knows the feeling of playing the “wait game”. However in this case
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Kelsey Carpenter MKT 520 Hi Value Supermarket Case March 20‚ 2014 Hi-Value Supermarkets Competitive Environment - Market shares change a lot - 3 Hi-Value stores compared to only one each of competitor stores in area - 30% of shopper say that Hi Value is overpriced - Centralia trade area had total retail sales of $725 million in 2002 - There are 20 establishments in Centralia that sell food and beverages - Competitors drew their customers from larger areas outside of Centralia
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MKT 3416: Business to Business Marketing Case: “Oce Technologies & Croon Elektrotechniek” 1. List the points of parity‚ difference and contention between XES 870 DDS and the Oce 950. (No need for details‚ only points required) Points of Parity: * Equipped with control‚ copier‚ folder and a scanner. This allows legacy blueprints to be input and saved as digital files. * Hold 100 folded-sheets of paper with the available option of purchasing up to 9 additional stacker trays at a rate
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Case 2– Research in Motion- RIM 1. What were some of the challenges RIM faced to protect its Intellectual Property and how did RIM handle those challenges? There was a legal action between NTP and RIM over the intellectual property. RIM resolved the action. To protect its intellectual property‚ RIM agreed to pay $612.5 million to NTP Inc. to settle the fight. The dispute had threatened to end RIM’s BlackBerry e-mail service to millions of users in the U.S. and has been the subject of a four-year
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