Saks‚ Neiman Marcus‚ Nordstrom Introduction The retail industry is very large and full of many different strategic groups. There is a strategic group that focuses on the finer tastes in life and caters to a more upper-class market. Three dominant members of this group are Saks Incorporated‚ the Neiman Marcus Group‚ and Nordstrom. Through e-commerce strategies we will be able to see the similarities and differences in these firms core competencies and business strategies. Background Since 1998
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Neiman Marcus (A) Analysis of Growth Strategies Executive Summary Neiman Marcus (NM)‚ which mainly serves the high-end retail market‚ is currently facing a tough future. Although it currently enjoys high profit margins and has made significant improvements in its existing brand performance‚ its growth has plateaued. NM believes that there is only limited potential for growth of its current full-line stores while maintaining its exclusivity. As a result‚ it is considering other growth opportunities
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Company Profile Neiman Marcus is a luxury department store retailer offering upscale assortments of apparel‚ accessories‚ jewelry‚ beauty‚ and decorative home products to the affluent consumer. As of January 28‚ 2012 the company operated 41 Neiman Marcus stores‚ 2 Bergdorf Goodman stores‚ and 30 Last Call clearance centers‚ as well as a direct-to-consumer business with catalog and internet operations under the Neiman Marcus‚ Horchow and Bergdorf Goodman brand names. Company Overview Internet
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Analysis of Current and Future Plans Neiman Marcus Background and Overview Neiman Marcus is a premier luxury retailer with distinctive merchandise and superior service. They opened in Dallas‚ Texas in 1908. Since 1908‚ Neiman Marcus has opened 40 additional stores. In 2010‚ the current count is 41 retail stores and 28 clearance centers called Last Call Neiman Marcus. As you can see from the chart‚ Neiman Marcus sells very diverse items. The largest category is women’s apparel‚ followed by
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Neiman Marcus: The epitome of luxury shopping. When you walk thru the doors of the department store‚ the aromas of the expensive perfumes and genuine leathers instantly greet one. The famous department store‚ originally Neiman-Marcus‚ originated in Dallas Texas‚ where their headquarters still operate. Starting with just one store in 1907‚ Neiman Marcus has now expanded to 42 stores nationwide. They started simply by stocking clothing for the high-class Texan woman‚ to now having expanded to a men’s
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Nordstrom Cheryl Akins Professor Araya Marketing 100 June 13‚ 2011 Nordstrom 1. Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type. Nordstrom is classified as an upscale large independent department store. It shares the same characteristics as Macy’s‚ JC penny’s and Dillard’s who also sells clothing‚ accessories‚ handbags‚ jewelry‚ cosmetics‚ and fragrances. 2. Describe
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For my research‚ I chose to compare Nordstrom and Walmart since they seem to be catering to different spectrums of class dynamic. I decide to do my research over the weekend where majority of individuals have days off work. I also did not want my choice of clothing to affect the outcome of my observation and interactions among those in the store. Therefore‚ I wore a dressy blouse with black pants to fit the model of their clientele in Norstrom and comfortable clothes such as; a red tee shirt and
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Nordstrom: Dissension in the Ranks? Q1) What is the cause of the problems described in the case? How serious are these problems? The main problems of Nordstrom are its compensation and incentives policies that are distorted. This company uses a Sales-per-Hour ratio as the leading in performance evaluation and work compensation. This performance indicator is not properly balanced by other important factors‚ such as customer satisfaction‚ it just focus the sales and the number of hours worked. The
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NORDSTROM INC—ANALYZING FINANCIAL PERFORMANCE RETURN ON OPOERATING ASSETS ADDITIVE DUPONT MODEL Summary Nordstrom is one of the oldest retail companies in the United States. It started from 1901 in Seattle and has been grown to a powerful retailer in national area. Selling high quality products is the most important method for Nordstrom to collect its revenue. At the same time‚ Nordstrom also offers credits and debts to customers by his banks. In this case‚ we are trying to analysis Nordstrom’s
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CASE STUDY: NORDSTROM Answer Question 1: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? Brands is the relationship between products and customers. It contains a collection of quality and service that customers expect. The loyalty of the customer service for brands is due to meet the expectations of customers‚ or even better‚ exceed their expectations‚ giving customers prefer interesting . Nordstrom ‚ a department store in the synthesis of America
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