Nordstrom Essay
CASE STUDY: NORDSTROM
Answer Question 1: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?
Brands is the relationship between products and customers. It contains a collection of quality and service that customers expect. The loyalty of the customer service for brands is due to meet the expectations of customers, or even better, exceed their expectations, giving customers prefer interesting .
Nordstrom , a department store in the synthesis of America 's most successful , with the index ranking for customer loyalty high , there are many stories about companies that are spread among customers and others . We have heard the story about the man walked into Nordstrom stores carry tires for automobiles …show more content…
The consistent , customer is a centric with innovative thinking has helped to speed up development Nordstrom and stayed for more than a century, after many turbulent economy …show more content…
18 june 2012. Kotler bàn về tiếp thị. retrieved from http://chienluocmarketingvn.wordpress.com/tag/kotler-ban-v%E1%BB%81-ti%E1%BA%BFp-th%E1%BB%8B/.
V.Hoang (sep 06,2011). Nordstrom và bí quyết đánh bại đối thủ. Retrieved from http://business.vnmic.com/news/Bai-hoc/Nordstrom-va-bi-quyet-danh-bai-doi-thu-2145/#.UtESTtJdU4M.
Retrieved from http://vndocs.docdat.com/docs/index-10917.html?page=3.
Phuc Phan Thi Diem ( 17 May 2012). Bí quyết xây dựng thương hiệu của 10 doanh nghiệp uy tín nhất.
2. Answer Question 2: What are Nordstrom’s greatest risks, and who are its biggest competitors?
Nordstrom faces intense competition from other well-established players in the specialty retail sector such as The Gap Inc. ( GPS ), Limited Brands Inc. ( LTD ), Abercrombie & Fitch Co. ( ANF ) and Saks Inc. ( SKS ). Competitive conditions within the retail space may force the company to reduce its sales price, bringing down the company 's margins.
Nordstrom 's business is seasonal in nature and generates a high proportion of sales during the second and fourth quarters, which are characterized by the company 's anniversary sale and holiday seasons. As a result, Nordstrom is exposed to significant risks, provided the seasons fail to deliver expected operating
Answer Question 1: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?
Brands is the relationship between products and customers. It contains a collection of quality and service that customers expect. The loyalty of the customer service for brands is due to meet the expectations of customers, or even better, exceed their expectations, giving customers prefer interesting .
Nordstrom , a department store in the synthesis of America 's most successful , with the index ranking for customer loyalty high , there are many stories about companies that are spread among customers and others . We have heard the story about the man walked into Nordstrom stores carry tires for automobiles …show more content…
The consistent , customer is a centric with innovative thinking has helped to speed up development Nordstrom and stayed for more than a century, after many turbulent economy …show more content…
18 june 2012. Kotler bàn về tiếp thị. retrieved from http://chienluocmarketingvn.wordpress.com/tag/kotler-ban-v%E1%BB%81-ti%E1%BA%BFp-th%E1%BB%8B/.
V.Hoang (sep 06,2011). Nordstrom và bí quyết đánh bại đối thủ. Retrieved from http://business.vnmic.com/news/Bai-hoc/Nordstrom-va-bi-quyet-danh-bai-doi-thu-2145/#.UtESTtJdU4M.
Retrieved from http://vndocs.docdat.com/docs/index-10917.html?page=3.
Phuc Phan Thi Diem ( 17 May 2012). Bí quyết xây dựng thương hiệu của 10 doanh nghiệp uy tín nhất.
2. Answer Question 2: What are Nordstrom’s greatest risks, and who are its biggest competitors?
Nordstrom faces intense competition from other well-established players in the specialty retail sector such as The Gap Inc. ( GPS ), Limited Brands Inc. ( LTD ), Abercrombie & Fitch Co. ( ANF ) and Saks Inc. ( SKS ). Competitive conditions within the retail space may force the company to reduce its sales price, bringing down the company 's margins.
Nordstrom 's business is seasonal in nature and generates a high proportion of sales during the second and fourth quarters, which are characterized by the company 's anniversary sale and holiday seasons. As a result, Nordstrom is exposed to significant risks, provided the seasons fail to deliver expected operating