offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy‚ creative strategy‚ the positioning of various brands of Colgate as well as the use of the various communication
Premium Marketing
On the national level‚ most governments support specific industries or companies through: financial assistance‚ such as lower tax rates‚ loans‚ or even direct grants to companies that enter new overseas markets or export certain products; state-sponsored trading companies‚ like American Trading Companies; and government research and information services‚ particularly services that help exporters identify potential markets and the risks inherent to those markets. Exports can also be stimulated through
Premium International trade Trade Export
w w w e tr .X m eP e ap .c rs om UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Ordinary Level MARK SCHEME for the June 2004 question papers 2281 ECONOMICS 2281/01 2281/01 Paper 1 (Multiple Choice)‚ maximum raw mark 40 Paper 2 (Structured Questions)‚ maximum raw mark 80 These mark schemes are published as an aid to teachers and students‚ to indicate the requirements of the examination. They show the basis on which Examiners were initially instructed to award
Premium Price elasticity of demand Supply and demand General Certificate of Secondary Education
3 STRATEGY In this section‚ we separate strategy into two components: the content of the strategy and the process of developing the strategy. The content describes how an organization will achieve its vision or strategic intent‚ i.e. it is a blueprint for winning. As such there is no one best strategy. A firm’s strategy ties together the different functional areas of the organization (e.g. marketing and finance) so that there is a consistency in action over time. It also drives implementation
Premium Strategic management
more dynamic and unpredictable. The changing business environment requires strategic thinking in companies to develop good corporate strategies. Only when developing effective strategies‚ corporate can remain the competitive position. By creating strategy‚ organization can remain the competitive advantage which other companies are unable to implement. Corporate strategy is not only for large firms but also for small business. However‚ there is a quotation suggests that “Strategic management is nothing
Premium Strategic management Strategic planning
Population growth has its own effects on economic growth of a country‚ which can be negative or positive first we will look in to the negatively effecting factors of population growth: 1) Due to increase in Population Consumption Increases‚ which will decrease‚ GNP/GDP and Imports will increase and Exports Fall down Budget Defect is the result and the prices mount high. 2) Miss Use OR Over use of Natural Resources. Due to increase in population Man to Land Ratio decreases. As land is inelastic
Premium Economics Demographic economics World population
to investigate how the Nokia Corporation has been innovative since it was originally founded as Nokia AB in 1865. This report also looks into what Nokia has done to be considered innovative‚ how that innovation has paid off and what challenges the company faces now‚ and in the future. The main findings were that Nokia has been very innovative politically‚ strategically and through new creations. The main focus of innovation was within the telecommunications industry. Nokia have manufactured some
Premium Nokia Mobile phone
the SWOT and stakeholder analysis. Then‚ key stakeholder implications of REX’s strategies will be reviewed and a Corporate Balanced Scorecard that aligns with the business level strategy will be prepared. Execute Summary This passage starts with the analysis of the strength‚ weakness‚ opportunity and threat of REX‚ followed by its strategy including the key capability‚ the shareholders’ interest and what strategy it uses to compete with its rivals‚ and lastly the balance scorecard of how REX
Premium Strategic management
I. Intro A. How many people watch anime? How many know what it is? 1. Anime – Japanese Animation 2. Manga – Japanese Graphic Novel B. Reason why I want to talk about anime 1. Growing industry from neighboring country. 2. Wanting to become anime director/manga artist C. Anime is invading all around the world‚ so to get an idea of what it is‚ I’m going to explain the following: 1. Beginning of anime (Japanese animation) 2. Famous mangakas (graphic novelists)/anime directors 3. The anime industry
Premium Anime Manga
Nokia and China Puritan have committed to forming a joint venture in China focused on 3G‚ or more specifically‚ TD-SCDMA (time division-synchronous code division multiple access) and W-CDMA. The joint venture will focus on research and development‚ manufacturing and sales of 3G network systems. The JV will begin offering its first TD-SCDMA and W-CDMA systems next year under China Puritan’s Potevio label. The TD-SCDMA standard is being billed as a Chinese alternative to 3G. In addition to
Premium Joint venture People's Republic of China China Mobile