SUCCESS STORY : SUCCESS STORY Karsanbhai Khodidas Patel‚ the founder of Rs. 2500 crore (US$ 500 million) “NIRMA” group. Believed in value for money equation Sells 8‚00‚000 tonnes of detergent powder every year Market share of 35% Market Size : Market Size Closest threat to HUL with 35% market share. Nirma and Nima with 32 variants are distributed through more than 2 million retail outlets‚ generating gross sales in excess of Rs.2600 crore. The company has reported 4% drop in sales and 13%
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for the Homeless states‚ "By its very nature‚ homelessness is impossible to measure with 100% accuracy." Homelessness in Rural Areas: Rural homelessness is the consequence of insufficiency and a deprivation of reasonable housing. The research occurred in 2005 shows that the chances of being poor are from 1.2 to 2.3 times greater for individuals living in nonmetropolitan areas‚ as compared
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intelligent concoction of tactics and strategies and that is the essence of this case. It was a direct war between both the companies specially since HUL did not see Nirma as a competitor till the mid 1980’s. Hence‚ the efforts were desperate and straightforward- to give the consumer a better product at lower prices. This was a very hard task since Nirma had already gained acceptance in the eyes of the low-income housewives‚ nonetheless‚ HUL worked hard and aggressively at what they had projected for themselves
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General process information Detergents are manufactured using a synthetic surfactant in place of the metal fatty acid salts that are used in soaps. Most of the powder detergents have soap in their mixture of ingredients‚ however it generally functions more as a foam depressant than as a surfactant. Powder detergents are manufactured using various processes‚ such as spray drying‚ agglomeration‚ dry mixing or a combination of these. Spray Drying Process The different stages / operations performed
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for Nirma Washing Powder Submitted to:- Submitted by:- Ms. Deepti Srivastava Sonu Bansal PG20102370 Introduction The success story of Nirma starts from its beginning. In 1969‚ Karsanbhai Patel tries his hand at making phosphate-free detergent powder. The product was named as Nirma (after Mr. Patel’s daughter Nirupama)‚ a brand which today commands a value of Rs.4‚840 crore. The product line of Nirma holds an array of consumer products ranging from cosmetics‚ soaps‚ detergents‚ salt and
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which helped us to understand the topics deeply which were untouched before. Any suggestions to improve are always welcomed. To Whom It May Concern: I‚ Dr. S.K. Laroiya‚ hereby authorize the following students‚ to conduct a comparative study on detergents. They are authorized to act on my behalf in all manners relating to conducting of this study. Any and all acts carried out by them on my behalf shall have the same affect as acts of mine. Name of Students: 1. 2. 3. 4. 5. 6. Siddharth Saraswat Saurabh
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search of better living opportunities‚ people use to migrate from rural to urban areas. Rural areas are lagging behind in all good opportunities of life. It is an alarming situation for India. Father of nation‚ Mahatma Gandhi says‚ “India inhabits in villages”. But after seven decades of our independence‚ we fail to develop our villages and make them self-sufficient and self-reliance. Situation is going grim day by day in rural areas because of emigration from villages‚ destruction of cottage and small-scale
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Introduction It is African Americans and Hispanics from the ages of 16-24 who live in urban areas tend to commit more crimes rather than those ethnicity males in rural areas because of their lifestyle. Minorities who live in urban areas tend to follow what they see and believe that it is acceptable to hang out on the streets and commit robberies. They believe the deviant acts they commit are normal. Rural areas like Orange County‚ NY are filled with African American and Hispanics around the same age
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Cancer Patients that reside in rural areas face many challenges when it comes to high quality health care. The top 5 cancer research centers are in some of the biggest cities in America. They are in Houston‚ New York‚ Boston‚ Seattle‚ and Baltimore. Cancer patients in rural areas have to spend thousands of more dollars to see more experienced doctors and visit better hospitals. They spend extra money on apartments‚ hotels‚ car rentals‚ food‚ gas‚ and out of pocket medical expenses. For example
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Georgia Rural Areas and IT Implementation The Enterprise and Information Technology September 1‚ 2013 INTRODUCTION Georgia has the second most counties of any state in the United States following Texas. Georgia has a total of 159 counties in the state. The Georgia Department of transportation is required to keep an account of all public roads in each county. Roads are maintained at a state and county level. Many of the past resources that were available
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