A SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT “NIKESHOES INDUSTRIES LIMITED” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at “Nike Industries Limited”. The work would not have been possible to come to the present shape without the able guidance‚ supervision and help
Premium Athletic shoe Nike, Inc. Marketing
title when compared to his predecessor Lyndon B. Johnson because of the Watergate scandal‚ violation of international law‚ and attempt at wage and price controls. The Watergate Scandal was an act by President Nixon‚ that caused him to become the infamous president he was known as. The Watergate Scandal was a burglary that occurred in June 17‚ 1972 and was organized by none other than President Nixon himself. The scandal caused a great deal of uncertainty in America as no one wanted to believe that the
Premium President of the United States Richard Nixon Watergate scandal
to the trading of energy related financial products such as derivatives. Enron looked like a great company that makes a lot of profit however‚ in 2001‚ after the firm’s accounting fraud went public‚ the company filed for bankruptcy. After Enron Scandal‚ in 2002‚ the Sarbanes-Oxley Act was passed to prevent potential financial fraud. This act regulate the accounting standard and especially its transparency‚ as follows. • All companies must have a majority of independent directors. • Independent
Premium Enron Corporate governance United States
Market Research Nike : Associating Athletes‚ Performance‚ and the Brand 12/16/2013 PGDITBM 13-14 (Group 3) Submitted By: Karuna Turlapati (13030264008) Lokesh Jha (13030264009)
Premium Athletic shoe Measurement Nike, Inc.
NIKE INC AND SWEET SHOP Act The el Expense Billing Controversy and False Claims Act PricewaterhouseCoopers LLP (PwC)‚ a major accounting firm‚ was engaged in unethical billing practices that generated millions of dollars in additional revenue to the company. PwC was charging its clients the full price of airline tickets and other travel expenses‚ such as hotel rooms and car rentals‚ while it was actually expending only a small percentage of the full amount billed to its clients due to applied rebates
Premium Big Four auditors Ernst & Young Nike
controlling‚ designing‚ operating‚ and scheduling business operations in the production of Nike foot ware. Its excellent management that has been developed and ameliorated during the long term operation has enabled that business operations to be efficient and at the same time using as few resources as required. It is also effective in terms of satisfying customer demands‚ and thus it has become one of the key issue that Nike develop prosperously despite the fierce competitions with other foot ware giants such
Premium Logistics Management
unprecedentedpower. This renowned leadership may be the only association made by certaincountries‚ while in the United States many see an other significance:Watergate‚ Whitewater‚ Kennedy’s brutal and mysterious assassination‚ andtoday‚ Clinton’s "zippergate" scandal. When the President of the United Statestakes oath‚ he gives up a part of his life. His private life becomes thepublic’s life‚ and they feel the right to know what happens behind the OvalOffice. Now the Presidency must battle against Newspaper journalists
Premium Bill Clinton President of the United States
SOLUTION TO NIKE REBOUND * Strengthening the global supply chain. Technology companies are more dependent on oversea suppliers than ever. In fact supply chain interruptions are one of the biggest risks today and obtain result in significant productivity and revenue losses. The management of Nike rebound should learn how to build resiliency into their supply chain .Despite the fact Nike rebound have undergone into supply chain disaster” supply chain management” is network that is involved buying
Premium Management Marketing Supply chain management
accurate financial reports that are useful to managers‚ regulators and other stakeholders such as shareholders‚ creditors or owners (Financial Accounting Info‚ 2006). Inefficiencies in the processes of accounting may amount to a professional scandal. Accounting scandals or fraud can be explained in various ways. Accounting fraud is a deliberate and improper manipulation of the recording of sales revenue and/or expenses in order to make a company ’s profit performance appear better than it actually
Premium Accounting scandals Enron Fraud
1. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement‚ if any‚ of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike & Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands
Premium Marketing Nike, Inc.