Preview

Nike Rebound Solution

Satisfactory Essays
Open Document
Open Document
395 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike Rebound Solution
SOLUTION TO NIKE REBOUND * Strengthening the global supply chain. Technology companies are more dependent on oversea suppliers than ever. In fact supply chain interruptions are one of the biggest risks today and obtain result in significant productivity and revenue losses. The management of Nike rebound should learn how to build resiliency into their supply chain .Despite the fact Nike rebound have undergone into supply chain disaster” supply chain management” is network that is involved buying, making, moving, selling and distribution (Hugos 2006) .
Nike rebound supply chain disaster; Wolframe calls the i2 problem? A software glitch that cost Nike more than 100 million dollars in lost sales, depressed it stock price by 20 percent. Nike june 2000 problem with its i2 system reflect the double whammy typical of high profit enterprise computing failure. * Selling in social network: what the management of Nike rebound team need to success with today’s customers.
Are they top executive in sales and marketing wondering how a social media strategy fit in their business? Or are the management of Nike rebound a sales or marketing professional who want to discuss the benefit of social selling with their managers, and executive directors or board of directors. Such social world (networks) include Facebook and Google trend etc.
Facebook: Facebook this is a social network that can help the management of Nike rebound to advertised their product.
Google trends: helps the management to find the latest development and also can help the management to put their location on world map. These social networks helps through displaying the picture and relevant information about the company which provide higher level of awareness overall. * Hanessing the power of big data to improved business execution: the amount of data available to your organization is growing at a staggering 40 percent each year .If they can analyse their people and business data with amazing depth

You May Also Find These Documents Helpful

  • Good Essays

    Business Unit 12 P4

    • 1152 Words
    • 3 Pages

    In this task I am going to be describing the opportunities and benefits of Nike using internet marketing within their marketing mix.…

    • 1152 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Nike Inc., the global leader in the production and marketing of sports and athletic merchandise including shoes,…

    • 768 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Although it appears that Nike has some inventory management problems, they are clearly growing their net income year over year. From the company perspective, they are effectively leveraging their assets to yield favorable increases in profit year over year, but from the stockholder’s perspective, they are effective leveraging their equity. This shows that although competition increases in the market, Nike’s brand remains relevant and desired within its primary markets. Nike can leverage their brand recognition, liquid capital, and their room for additional risk to focus on their e-commerce platforms, emerging markets, and women’s product…

    • 753 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike could modify its products and services through its innovative marketing strategy taken from evaluations on customer benefits and needs, whereas the product succeeded innovation technology with fashions that cater to customer satisfaction on a global level (Nike, 2000). Nike currently seeks out innovative ways to create advance athletic products and methods to speak creatively to the market because the success of Nike is based on marketing strategy that weighs current factors and trends (Nike, 2000). If Nike continues the innovation of new marketing ideas for their services and products, the organization will maintain their current role of innovative leadership with products, developments, and revenues in the athletic sports-wear industry (Nike,…

    • 1072 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Nike’s Website helps the company strengthen its relationships with its stakeholders because they can see how Nike is advancing with technology. In any business you have to keep up with the times and what people want. Nike is clearly showing its stakeholder’s that they can stay ahead of their competitors with new ideas and products and with the use of technology.…

    • 456 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The business must first look internally at its own strength. Its primary strength is being a major authorized Nike dealer. Nike; is a brand product and known worldwide by their "swoosh" logo and quality product, it takes little effort to promote the product. Nor does it require a large expense to advertise Nike, as product…

    • 883 Words
    • 4 Pages
    Good Essays
  • Best Essays

    NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968, NIKE is the world’s biggest designer marketer and seller of athletic footwear, sports equipment, apparel, accessories and services, by sales revenue of $21.5 billion in 2012 (NIKE, 2013). With 48000 employees, NIKE’s operation cuts across different regions in the world including Canada, Asia, Latin America, Europe, and Africa. They posted revenue of $25313 million in the 2013 financial year ending May 2013, the company has enjoy growth in its revenue since 2010, and this trend is expected to continue as they leverage on top sporting events to boost their brand image (Tefris 2013).…

    • 3339 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Social strategy at Nike

    • 1217 Words
    • 3 Pages

    Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company's advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able to team up with the company and website named Gawker, in which they created a blog called Art of Speed. The blog really focused on film directors, short films, and the type of technology they would use to develop the films. However, the communication manager of Nike was concerned because traffic was not increasing but he said that although its small, it still really is an important and influential group. This really showed that Nike really wants to foster a connection with its customers. The company is really willing to do whatever it takes to engage consumers and maintain a relationship. This really helps Nike create brand loyalty. Furthermore, Nike also on the global football soccer market linked with MySpace in which it acquired a lot of friends which allowed Nike to become one of the biggest worldwide. Nike also partnered with Google to develop another social network website called joga.com. This website focused on football soccer and mainly for the people who loved it. The whole reason for this website was because Nike really wanted for consumers to foster a closer relationship with the sport and the world cup so that way it associated with the Nike brand. Joga.com also had an online TV channel in which it featured football starts and people were able to create discussion groups. Although the website didn't workout in the end. It really showed that Nike was still able to put in effort and was really able to still get feedback from its consumers. They were still able…

    • 1217 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    From the start, Nike’s marketing campaigns featured winning athletes as spokespeople. The company signed on its first spokesperson, runner Steve Prefontaine, in 1973. Prefontaine’s irreverent attitude matched Nike’s spirit. Marketing campaigns featuring winning athletes made sense. Nike saw a “pyramid of influence”—it saw that product and brand choices are influenced by the prefer-ences and behavior of a small percentage of top athletes. Using professional ath-letes in its advertising campaigns was both efficient and effective for Nike.…

    • 441 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike Case Study

    • 653 Words
    • 3 Pages

    The Nike Corporation is the world’s leading supplier of athletic shoes and apparel. The company takes its name from the Greek goddess of victory, and has fulfilled its reputation of being victorious in the sporting good industry for over a decade. Nike has amassed skyrocketing production numbers through independently contracting companies outside of the United States to manufacture product “Nike sold about 280 million sneakers, cross-trainers and running shoes last year. Doubling manufacturing workers ' wages in China would cost Nike, which last year had revenues of almost $14 billion a year” (Dreier, 2007) Millions of people worldwide have marveled at the success of the company. Millions of Americans have partaken purchasing product made by Nike. Nike offers a quality brand that is endorsed by celebrities and idol athletes, but millions of people are unaware of how Nikes involvement with outsourcing to third world countries in have created great controversy with labor unions, and more importantly employees in these countries.” Today’s global economy is characterized by rapid and at times wrenching changes, driven by competition, new technologies, and a continuing search for cheaper resources and markets” (Thinking Critically, 2008). Nike must bear in mind that along with the importance of production and distribution of goods and services they are still dealing with human beings and institutions.…

    • 653 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Nike Marketing Analysis

    • 1437 Words
    • 6 Pages

    which led retailers to use the Nike brand to attract customers to their stores. Nike gained…

    • 1437 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    I love you

    • 573 Words
    • 3 Pages

    The grand strategy use by Nike Sales (Malaysia) Sdn Bhd is growth strategy. This company improves an existing product to attract more buyers. They used their innovative , creativity and customer’s responsive to produce their products like athletic footwear, apparel, and accessories markets for all ages of their customers. This company also increase the quality of their products to make their products more durable and satisfy the customers as well.…

    • 573 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    March 2006 – Larry Miller, President of The Jordan Brand, finally had a few moments to relax. He sat in his office in the Jerry Rice Building at the Nike World Campus in Beaverton, Oregon, taking in the late afternoon sun. The latest advertising campaign was a success and sales were at an all-time high. But Miller knew that now was the time to plan for tomorrow’s success. He turned to the briefs on his desk, which contained various recommendations about how to improve the Jordan Brand’s collection of athlete endorsers. Four potential endorsers in particular stood out, each representing a new strategic direction for the brand to take. Miller needed to decide which, if any, of these individuals he would like to pursue. He knew that Michael Jordan, who had final say on this matter, would expect a convincing argument no matter what Miller decided. He thought back to some of the key events that really defined the Jordan Brand……

    • 4313 Words
    • 18 Pages
    Better Essays
  • Good Essays

    Nike s CRM

    • 840 Words
    • 3 Pages

    Customer Relationship Management (CRM) is focusing on meaningful, long term relationships and not immediate profit with the customers (2010, p.202). According to the research, in 2012, Nike launched a new business division called Nike Digital sport (NDS). The objective of NDS was designing to develop technologies that allow the users to track their personal performance while Nike collected and stored data relating to customer needs. Because of NDS, Nike has been able to communicate more effectively with customers about their needs. Nike also has it’s own social networking service called Nike+ (Rao, 2012). This social networking service focuses on building social networks and relationships among people and communities. Nike has built relationships between the company and customer by understanding the customer’s needs and preferences.…

    • 840 Words
    • 3 Pages
    Good Essays