Nike Perceptual Map Essays and Term Papers

  • Perceptual Maps

    Perceptual mapping is a strategic management tool that offers a unique ability to communicate the complex relationships between competitors and the criterion used by buyers when making purchasing decisions. Its simple graphics can be used to stimulate strategic thinking and brainstorming at all levels...

      649 Words | 2 Pages   Marketing, Strategic management

  • Perceptual Maps

    Perceptual Maps Having a strategic marketing plan needs direct input to insure the success that a product or service will have growth in the market. Perceptual mapping is one of the best ways to map out the product’s life cycle and the impact that it will have in the market. Perceptual maps are illustrations...

      1773 Words | 5 Pages   Marketing strategy, Marketing, Brand loyalty, Strategic management

  • Perceptual Maps

    Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking, perceptual maps help companies compare attributes such as price, design, and quality of a particular product. The quantity of...

      1107 Words | 3 Pages  

  • Perceptual Map

    positions. In planning their positioning, marketers often prepare perceptual maps that show consumer perceptions of their brand versus competing brands on attributes that are important to the consumer, whether functional or symbolic. Perceptual Maps are useful for these key reasons: Assessing strengths and...

      326 Words | 1 Pages   Perceptual mapping, Brand, Market segmentation, Marketing

  • Perceptual Maps

    Ranked from most healthy to least healthy. 1a) http://jambajuice.com/ - Jamba Juice 2a) http://www.soupersalad.com/- Souper Salad 3a) http://www.lucianositalian.com/ - Lucianos Italian 4a) http://www.subway.com/subwayroot/default.aspx - Subway 5a) http://www.schlotzskys.com/ - Schlotskys Deli ...

      431 Words | 3 Pages  

  • perceptual map

    Perceptual Map explanation In my Perceptual Map construction, I chose Fast acting/Slow release for the horizontal axis, and General pain relief/Specific pain relief for my vertical axis. Evaluation and placement of the various types of pain relievers is solely based on information given to the consumer...

      747 Words | 3 Pages   Ibuprofen

  • Perceptual Maps

    Using Perceptual Maps in Marketing Simulation Janice JohnsonMKT/421 June 5, 2013 Using Perceptual Maps in Marketing Simulation While reading this paper the reader will get a summary of the three major phases from using Perceptual Maps in Marketing Simulation. The phase will be the situation...

      1091 Words | 3 Pages   Marketing management, Marketing, Retail, Product lifecycle

  • Perceptual Maps

    Perceptual maps are what the customer the customer thinks of the brand, the axes of the perceptual map are the attributes of the brand and the customers perceptions are then plotted on the map. The perceptual maps help to compare attributes of different competitors. A. Is the repositioning of the product...

      318 Words | 1 Pages  

  • Perceptual Maps

    Running head: Perpetual Maps Page 1 Perpetual Maps Catherine Miller MKT/421 October 22, 2012 Ricci Rizzo Perpetual Maps Page 2 Perpetual Maps Thorr Motorcycles, Inc. is a $5 billion company that manufactures different models of motorcycles. One of the high brand images in...

      784 Words | 3 Pages   Product lifecycle, Pricing, Marketing, Advertising

  • Perceptual Map in Marketing

    Perceptual Maps in Marketing This paper will provide an overview of the impact on product life cycle in marketing and the impact the product life cycle has on a product based on a simulation provided by the marketing course. For a better understanding of perceptual Maps, this concept could be...

      1079 Words | 4 Pages   Marketing management, Marketing strategy, Marketing, Strategic management

  • Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing MKT/421 Using Perceptual Maps in Marketing Thorr Motorcycles is a very successful business based in South Dakota sells motorcycles and motorcycle apparel. Thorr Motorcycles is a multibillion dollar company that manufactures more than 200,000 motorcycles...

      1267 Words | 4 Pages   Product lifecycle management, Marketing strategy, Marketing, Sales

  • Perceptual Maps Simulation Summary

    Perceptual Maps Simulation Summary Marketing 421 Perceptual Maps Simulation Summary Introduction In the simulation, one has learned how to effectively use perceptual maps of the data in various marketing situations. Perceptual maps are known as “widely used tools in marketing that provide a visual...

      1128 Words | 4 Pages   Marketing, Sales, Selling, Demand

  • Perceptual Map Marketing

    The purpose of this document is to illustrate the information contained within the Perceptual Map Marketing simulation and relate to it's information as practical and important. Contained in the simulation were three phases, each of significant importance. We will include in this document the situation...

      1259 Words | 4 Pages   Marketing, Strategic management, Motorcycle, Brand

  • Perceptual Maps in Marketing

    Perceptual Maps in Marketing Thorr Motorcycles is a company that manufactures 200,000 motorcycles a year. It also licenses T-shirts, shoes, leather goods, toys, and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent...

      1055 Words | 3 Pages  

  • Perceptual Maps Marketing Simulation

    Perceptual Maps Marketing Simulation xxxx MKT/421 July 24, 2013 Do. Smith Thorr Motorcycles: Perceptual Maps Marketing Simulation Producing more than 200,000 motorcycles a year, Thorr Motorcycles, Inc. is a successful manufacturing company. Thorr also offers services such as...

      1687 Words | 5 Pages   Marketing, Product lifecycle, Marketing strategy, Marketing research

  • Using Perceptual Maps

    Perceptual Maps in Marketing Paper MKT/421 Walter Crockett August 27, 2013 The task in the first phase was to see whether the Thorr Cruiser should be taken in and launched as a new cruiser or whether the company should reposition the Thorr Cruiser. In the second phase of the question, the company...

      1140 Words | 4 Pages   Product lifecycle

  • Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing Week Four MKT 421 University of Phoenix Using Perceptual Maps in Marketing Week Four Thorr Motorcycles, a five billion dollar company, manufactures various types of motorcycles. The company also makes motorcycle accessories like t-shirts, toys, gloves...

      1005 Words | 3 Pages   Marketing, Product differentiation, Pricing, Marketing plan

  • Perceptual Maps in Marketing

    Perceptual Maps in Marketing The use of perceptual maps is a strong tool in the marketing world. Perceptual maps visually represent what the consumer thinks about a product or brand. To make a perceptual map several attributes of the product are placed on different axis and from that point a grid...

      1352 Words | 4 Pages   Marketing, Product lifecycle, Brand, Quality (business)

  • Perceptual Map Presentation

    Perceptual Mapping for Automobiles MKT/421 Summary For this presentation I have chose to focus on the automobile industry. I have chosen 10 brands of cars from various manufactures. Perceptual mapping is used to know how consumers perceive one brand compared to another brand. A perceptual map is a...

      633 Words | 11 Pages   Luxury vehicle

  • Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing Angela D. Nicol University of Phoenix MKT 421Marketing “Using Perceptual Maps in Marketing” is a marketing simulation that dealt with Thorr Motorcycles. Thorr Motorcycles is considered a high brand image of motorcycles, manufacturing 200,000 motorcycles a year...

      1519 Words | 5 Pages   Product lifecycle, Marketing

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