Nike Perceptual Map Essays and Term Papers

  • Perceptual Maps

    Using Perceptual Maps in Marketing simulation Gloridalia Diaz MKT421 November 5,2012 Kelly Duman Using Perceptual Maps in marketing simulation This paper explains everything that arises from a perceptual map in marketing. Taking as an example a simulation of the Cruiser Thorr Company sells...

    933 Words | 3 Pages

  • Perceptual Map

    positions. In planning their positioning, marketers often prepare perceptual maps that show consumer perceptions of their brand versus competing brands on attributes that are important to the consumer, whether functional or symbolic. Perceptual Maps are useful for these key reasons: Assessing strengths and...

    326 Words | 1 Pages

  • Perceptual Maps

    Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking, perceptual maps help companies compare attributes such as price, design, and quality of a particular product. The quantity of...

    1107 Words | 3 Pages

  • Perceptual Maps

    Ranked from most healthy to least healthy. 1a) http://jambajuice.com/ - Jamba Juice 2a) http://www.soupersalad.com/- Souper Salad 3a) http://www.lucianositalian.com/ - Lucianos Italian 4a) http://www.subway.com/subwayroot/default.aspx - Subway 5a) http://www.schlotzskys.com/ - Schlotskys Deli ...

    431 Words | 3 Pages

  • Perceptual Map

    Perceptual Map your name Class Date Instructor Perceptual Map The Situation Lifestyle image is an important attribute to Thorr’s Motorcycles, Inc. because it can influence customers to purchase a Cruiser Thorr due to what it represents. The perceptual map is a visual representation...

    1133 Words | 4 Pages

  • Perceptual Maps

    Perceptual Maps Having a strategic marketing plan needs direct input to insure the success that a product or service will have growth in the market. Perceptual mapping is one of the best ways to map out the product’s life cycle and the impact that it will have in the market. Perceptual maps are illustrations...

    1773 Words | 5 Pages

  • Perceptual Maps

    Using Perceptual Maps in Marketing Simulation Janice JohnsonMKT/421 June 5, 2013 Using Perceptual Maps in Marketing Simulation While reading this paper the reader will get a summary of the three major phases from using Perceptual Maps in Marketing Simulation. The phase will be the situation...

    1091 Words | 3 Pages

  • Perceptual Maps

    Marketing Simulation Summary Perceptual maps are a marketing tool used to create a visual display of the attributes of a product or service in comparison to the product or services’ competition. The Using Perceptual Maps in Marketing simulation shows how perceptual maps can be used to identify the key...

    2094 Words | 7 Pages

  • Perceptual Maps

    Running head: Perpetual Maps Page 1 Perpetual Maps Catherine Miller MKT/421 October 22, 2012 Ricci Rizzo Perpetual Maps Page 2 Perpetual Maps Thorr Motorcycles, Inc. is a $5 billion company that manufactures different models of motorcycles. One of the high brand images in...

    784 Words | 3 Pages

  • Perceptual Maps

    product or service, or clever ways to launch a new product or service. Using a perceptual map is a widely used marketing tool that can help the marketing researchers stay focused on certain aspects of the project. Perceptual mapping is a graphics technique used by marketers that attempts visually to display...

    1304 Words | 4 Pages

  • Perceptual Maps

    Using Perceptual Maps in Marketing Jordan Murphy University of Phoenix MKT421 April 23, 2011 Motorcycles are no different from cars today...

    1060 Words | 3 Pages

  • Perceptual Maps

    Perceptual Maps in Marketing This week in marketing, the student was tasked with completing a simulation that consisted of three major phases. The student will summarize the situation, the recommended solutions and why the solutions were selected, and the results from the simulation. Within this summary...

    991 Words | 3 Pages

  • Perceptual Maps in Marketing Simulation

    For the motorcycle company, the rebranding and repositioning was on par for the particular product that was being analyzed. Without the proper branding or advertising, the general public would not understand what was being advertised about the actual motorcycle. By talking about the added features...

    303 Words | 1 Pages

  • Using Perceptual Maps

    Using Perceptual Maps in Marketing Simulation Summary MKT/421 October 1, 2012 Using Perceptual Maps in Marketing Simulation Summary Kudler Fine Foods, located in three locations within the greater San Diego area in southern California, is a specialty food store. Kudler sells what they believe...

    977 Words | 3 Pages

  • Perceptual Maps in Marketing

    Perceptual Maps in Marketing Thorr Motorcycles is a company that manufactures 200,000 motorcycles a year. It also licenses T-shirts, shoes, leather goods, toys, and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent...

    1055 Words | 3 Pages

  • Perceptual Maps Marketing Simulation

    Perceptual Maps Marketing Simulation xxxx MKT/421 July 24, 2013 Do. Smith Thorr Motorcycles: Perceptual Maps Marketing Simulation Producing more than 200,000 motorcycles a year, Thorr Motorcycles, Inc. is a successful manufacturing company. Thorr also offers services such as...

    1687 Words | 5 Pages

  • Perceptual Maps Simulation Summary

    Perceptual Maps Simulation Summary Marketing 421 Perceptual Maps Simulation Summary Introduction In the simulation, one has learned how to effectively use perceptual maps of the data in various marketing situations. Perceptual maps are known as “widely used tools in marketing that provide a visual...

    1128 Words | 4 Pages

  • Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing MKT/421 Using Perceptual Maps in Marketing Thorr Motorcycles is a very successful business based in South Dakota sells motorcycles and motorcycle apparel. Thorr Motorcycles is a multibillion dollar company that manufactures more than 200,000 motorcycles...

    1267 Words | 4 Pages

  • Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing In the Using Perceptual Maps in marketing simulation, I acted as the Marketing Manager for a motorcycle company called Thorr Motorcycles. As acting manager I was faced with three different situations; with the help from my team I was to come up with decisions for...

    1029 Words | 3 Pages

  • Perceptual Map Marketing

    The purpose of this document is to illustrate the information contained within the Perceptual Map Marketing simulation and relate to it's information as practical and important. Contained in the simulation were three phases, each of significant importance. We will include in this document the situation...

    1259 Words | 4 Pages