• Marketing Analysis of Li-Ning
    deliver the view of customer or potential customer using a clear and visual map. The chart has shown the information about LI-NING, NIKE and PUMA. Both of NIKE and PUMA have high quality. And then, the shoes of LI-NING have the gap to them in the quality. On the other hand, compared with NIKE and...
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  • Lamont Shoes Case Analysis
    customer: People who work on their feet for long hours. PERCEPTUAL MAP Not too sure how to do this? PROBLEM STATEMENT Lamont Shoes has an ineffective marketing strategy since they have not determined where they will get the resources to build on this brand. SWOT ANALYSIS STRENGTH...
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  • International Marketing - Cafe 99
    known as the “product perceptual map”. This will allow marketers to compare and contrast their product position in relation to those products of competitors. Fig: Positioning Map for Instant Coffee: Café 99, In-Comix, Nescafe, Starbucks. 7.2 Product Strategies When placing a...
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  • Marketing Strategy Notes
    those needs. o Do people define valye simirlarly as it applies to different goods and services? Yeah, like different for groceries than for a car. Perceptual map: What is the demand and where is the competition? • Tells you which product would do well with which customer. Like customer 1 would have a...
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  • Study Guide Exam #1
    [pic] Perceptual positioning • Brand perceptions = functional attributes + symbolic attributes • Perceptual map – Company’s own strengths and weaknesses in comparison with competitors Mercedes Classy Porsche Conservative...
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  • Puma Marketing Report
    on specific benefits the consumer feels when they purchase the product; in Puma’s case the benefit is a pair of fashionable shoes that can also be worn for sporting activities. When assessing the four companies and where they lie on the map you can see that Nike and Puma are competing to a high...
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  • Market Nike
    socially responsible to its customers. The following perceptual map should give an idea of the position the Nike Air Jordan is in relative to the other competitors.  Nike(Jordans) Reebok Adidas...
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  • Study Notes - Ch. 6 and 7 Integrated Communications Book
    to put the overall marketing strategy into a clear vision, which is the brand’s promise to deliver. Perceptual maps: They describe mental pictures of how a certain category is made up. (Every consumer will have a perceptual map as a frame of reference in which new and existing brands occupy a...
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  • Summary chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers
    their brands versus competing products on important buying dimensions. Perceptual positioning maps show consumer perceptions of their brands versus competing products on important buying dimensions. Choosing a Differentiation and Positioning Strategy The differentiation and positioning task...
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  • Marketing Plan - Nrg Proposal
    Floor Plan 17 4. Exhibit D – Consumer Buying Behaviour Collage 18 5. Exhibit E – Perceptual Map of Competitors 18 6. Exhibit F – Bulls Eye Diagram 19 7. Exhibit G – Forecasted Income Statement 19 8. Exhibit H – Total Units Sold 20...
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  • Adidas Is One of the Largest Companies in the Sporting Goods Industry.
    (Reuters 2012). Because of is large portfolio the company attract different customer markets with each brand, for instance golf interested consumers with TaylorMade-adidas Golf. The following perceptual map shows the positioning of Adidas as a company offering high quality products for a High price...
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  • Categorical Brand Association of Kurlon
    position’. Companies need to periodically audit their brands’ strengths and weaknesses. A company might occasionally discover that it may have to reposition the brand because of changing customer preferences, or new competitors. The concept of ‘perceptual mapping’ and ‘perceptual space’ is...
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  • Gender and Internet Advertising
    122 130 VI. LIMITATIONS AND FUTURE RESEARCH Limitations iv 142 142 Future Research REFERENCES APPENDICES Appendix A: Human Subjects Form A Appendix B: Gender and Internet Advertising Survey Appendix C: Web Site Screen Shots for Nike, New Balance and Reebok Appendix D: Camtasia Analysis...
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  • Marketing Exam 1 Study Guide
    .) Wal-Mart: being the low price leader is their positioning strategy. Goose Berrys were not selling to well, new position strategy to call them Kiwi’s and they sold. * Perceptual Maps: Marketing research tries to capture how clients see our product vs. our competitors. How consumers see...
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  • Marketing
    to the 5Cs? A perceptual map can be useful in showing how customers perceive a firm relative to competitors using price and qualities as variables * * Potential: Is this worth our resources? Market size: a precisely defined target improves the quality of a size estimate/projection, use...
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  • Perception
    . Perceptual maps of positions are a widely used marketing tool that evaluates the relative standing of competing brands along relevant dimensions. Modification of position can occur through repositioning. CHAPTER OUTLINE 1. Introduction a. We live in a world overflowing with sensations...
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  • Perception Solomon
    can be constructed. Perceptual maps of positions are a widely used marketing tool that evaluates the relative standing of competing brands along relevant dimensions. Modification of position can occur through repositioning. CHAPTER OUTLINE 1. Introduction a. We live in a world...
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  • Category Analysis of Sports and Energy Drinks In Hong Kong
    and Food. Since the sales volume of Sports Drinks is contributed to 80% (Appendix Table 1) of sales in the Sports and Energy Drinks category, analysis of competition would be focus on the Sports Drinks only. Based on the perceptual map analysis, the closest competitor to Pocari Sweat is Aquarius...
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  • Marketing Management Final Exam Study Guide
    * Causaition: only expieriments can show * Question will show one and say is there enough evidence to prove this Chapter 9 Segmentation * Product positioning map * Limitations needs to split everyone, low cost * What makes a good segment * Perceptual maps- 1 segment to...
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  • Nike
    ) Senior Management Program Batch 07, IIM Calcutta and NIIT Imperia Bangalore Perceptual Map References NIKE – Marketing Strategies  http://www.nikebiz.com/media/pr/2011/06/27_Q4FY11Earnings.html  http://www.nike.com...
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