Introduction to Management Coursework Management Sciences East Anglian Driving School Introduction In this report I aim to produce a large organisation that will‚ if created‚ be successful within its market. I shall search and provide relevant background research and empirical evidence to help create the organisation. The main aims for this report are to produce an organisational and management structure that is appropriate for the company I aim to create. Business context The organisation
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1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚
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UV0010 NIKE‚ INC.: COST OF CAPITAL On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual-fund management firm‚ pored over analysts’ write-ups of Nike‚ Inc.‚ the athletic-shoe manufacturer. Nike’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in Fortune 500 companies‚ with an emphasis on value investing. Its top holdings included ExxonMobil
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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Nike Case Study By Mark Colasurdo‚ Andrew McMullen‚ Jonathan Burd‚ Gaoxing Feng‚ and Jie Leng Background: Kimi Ford‚ a portfolio manager at North Point Group‚ is looking into the profitability of investing in the stocks of Nike for her fund that she manages. She is supposed to base her decision the company’s data which was disclosed in the 2001 fiscal reports. While Nike management had addressed several issues that are causing the decrease in market sales and stock price‚ management presented
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Running head: Nike and the Sweatshop Debate Nike the Sweatshop Debate Shelia D. Marshall Global Strategies MGT 448 Shabbir Karim October 12‚ 2009 Nike the Sweatshop Debate Beneath all the hoopla and controversy about Nike being a successful company in the United States in which its earnings in 2009 according to Hoovers Inc.‚ 2009‚ Nike’s revenue for 2009 was $19‚ 176.1 million and their gross profit was $8‚604.4 million‚ made possible by the hands of women and underage workers
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tmocn6@mail.missouri.edu Finance 4620- Nike Valuation Nike was established in the early 1970’s‚ and ever since its creation‚ has never looked back. Nike was the Greek goddess of victory‚ and with the accomplishments the company has made they have done just that‚ become victorious. Nike is known around the world as one of the most well known athletic distributors. They can be found in every athletic store with their worldwide symbol‚ the Nike “swoosh.” Nike is described as being growth company‚
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GYAAN KOSH TERM 1 Learning and Development Council‚ CAC Managerial Economics This document covers the basic concepts of Managerial Economics covered in Term 1. The document only summarizes the main concepts and is not intended to be an instructive material on the subject. Gyaan Kosh Term 1 MGEC Learning & Development Council‚ CAC Opportunity cost: Taken into account for economic decisions. Opportunity Cost is the “next best” or “alternative” benefit from an investment Sunk costs:
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Nike Case – Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez‚ he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadershipof Nike? Answer: Informal structures are the shadow organization that represents the actualworking and communication relationships that may not resemble the formal organizationalchart
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‘unethical’ by media who construe this view to consumers. Such allegations can and will have damaging effects with Nike having been taken to court already in the past. 2. Would the use of third-party independent contractors insulate MNCs from being attacked? Would that practice offer MNCs a good defensive shield against charges of abuse of “their employees”? • Not necessarily‚ as Nike will be using labour which is just managed by another party. They would just be shifting the blame of abusing “their
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