Management Style and Organisational Structure for a Driving School

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Introduction to Management Coursework
Management Sciences
East Anglian Driving School
Introduction
In this report I aim to produce a large organisation that will, if created, be successful within its market. I shall search and provide relevant background research and empirical evidence to help create the organisation. The main aims for this report are to produce an organisational and management structure that is appropriate for the company I aim to create.

Business context
The organisation I shall create in this report is East Anglian Driving School (EADS). The organisation shall consist of driving instructors throughout East Anglia with one central base in Norwich where administration, recruitment and training will take place. The organisation shall be market led providing what customers really want. This is low cost driving lessons, which will allow students to pass quickly as well as being safe and confident drivers. The market environment of EADS is very large and extremely competitive. It consists of a handful of large organisations such as, the AA Driving School and Red just to name two as well as much smaller self-employed driving instructors of which there are hundreds. Price is obviously a key factor in competition and economic conditions such as the recession mean that having a competitive pricing strategy is vital. Within the industry there are different ways of retailing such as five day intensive courses or simply lessons every week. In terms of the environment it is pretty stable in the way teaching practices occur and relatively complex with external elements quite high in for example, new regulations brought in such as instructors must be retested every two to four years in order to keep up to date. The main issues facing EADS include;

i. Keeping costs low so that low cost driving tuition can be provided for consumers. ii. Recruiting suitable well trained driving instructors who will fit in with the image of making learning to drive fun. iii. Competing well with such a large competitive market through the use of extensive marketing research, and an appropriate marketing mix. iv. Creating an organisational structure which will allow the main heads of the organisation to make decisions and implement them over a widely dispersed geographical format. v. To produce a management structure which will allow bosses to make decisions, whilst allowing individual instructors to have control over their work and how they teach. vi. Recruiting enough consumers to make large profits that will keep instructors, me and other stakeholders happy.

Organisational Structure
| | | Managing Director| | | | | | | | | |
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| | | | | | | Recruitment
Recruitment
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Marketing| HR| Sales
Sales
| | Finance| R&D| | | | | | | |
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| | | | | | | Instructors Essex
Instructors Essex
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| Instructors Cambridgeshire| Instructors Norfolk| Instructors Suffolk| | | | Instructors Chelmsford|

Drucker states that it is the correct design of structure that is of most significance in determining organisational performance. The organisation of EADS is very large and therefore the structure must be appropriate for a business of this size. Obviously being spread over the whole of East Anglia there will be many instructors spread over a geographically based structure. The human element for me is very important having the right people in the right areas of the organisation is essential. I feel this business has to be a centralised business giving myself as managing director the power...
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