companies Nike and Adidas in athletic footwear industry. One of the most popular products is selected from each of the company to investigate. The report is conducted by analysing detail into the athletic footwear industry and both companies’ background‚ macro and micro environment forces‚ market segmentation‚ target markets‚ targeting strategies and position strategies. Many secondary researches which will be in the appendices to are done to finish the report. The results show that Adidas and Nike have
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/ year = 17 Caro: “Inventory Management of a Fast-Fashion Retail Network” Zara’s Continuous Business Cycle Customer f db k C t feedback and fashion trends Distribution Stores Global Warehouses Design Team Production and delivery Suppliers Production planning and specifications Caro: “Inventory Management of a Fast-Fashion Retail Network” Zara’s Supply Chain (2010) biweekly shipments 24 - 48h transit Suppliers 45% Asia 41% Europe 9% Africa 5% Americas 4 main
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Nike marketing plan Nike is the most renowned supplier of athletic shoes and apparels. The brand can be found everywhere‚ examples of its major target areas are: USA‚ Europe‚ Asia Pacific and the Americas. The business has obtained a huge position in the market of these places thanks to the innovative and attractive design‚ quality production of the product and wise marketing strategies. Regarding the latter‚ we can focus on the 4 Ps of the marketing mix: 1. Product: Thanks
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Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units. For example‚ Groupon
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whether to buy Nike’s Stock Nike’s net income has fallen from $800 million to $580 million since 1997. Also its profit and market share have declines significantly from 48% to 42% (Shoe products market share) from 1997 to 2000 To counter this down fall Nike has decided to develop more athletic shoe products in mid-priced segment and also to push their apparel line. It has also decided to cut down expenses Analyst reactions are mixed – Lehman Brothers report a recommended “Strong Buy” whereas UBS Warburg
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Nike Case – Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez‚ he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadershipof Nike? Answer: Informal structures are the shadow organization that represents the actualworking and communication relationships that may not resemble the formal organizationalchart
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outsourcing decisions‚ as well as on macroeconomic factors in the business environment such as GDP‚ inflation‚ and the balance of trade.” Discuss the above statement using examples from B200A material covered so far‚and the study guide (such as the Nike case study and other examples)‚ andalso include business examples from your own country with which you are familiar. (100 marks) في اسواق اليوم الشركات
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expenses are often contained within general inbound or outbound freight budgets‚ and are not singled out as separate line items. The entire process of ordering premium freight has been revolutionized‚ however‚ by the emergence of third-party logistics companies. These companies are unbiased in their choice of carriers‚ using performance data to make their selections. TNT Express is one of the premium freight providers. They added the values in their service‚ such as providing information during
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CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries
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Risk Management in the Shipping Industry Shipping is a business that is extremely in tune with prevailing market sentiment. Its success depends on a prospering economy‚ due to the increased global trade. It is also partially sheltered from temporary downturns because businesses will switch from more expensive air freight‚ and save costs by using shipping as their means of transporting their goods instead. The industry is also an extremely competitive one‚ as there are only two main considerations
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