MKT 450: Nashville Predators Case The Nashville Predators have been going through a seemingly endless process since entering the NHL in 1998. It did not take the Predators long to establish a successful and competitive nature among the franchise. Their first five seasons they struggled becoming a team and missed the playoffs‚ however‚ they have come together and made the playoffs every year since. The Predator’s on-ice performance was consistently among the top three
Premium National Hockey League
“Nashville Predators: Marketing Strategy for an NHL Franchise” The key drivers for the NHL market are ticket sales‚ broadcast revenue‚ corporate sponsorship‚ and building operations. Ticket sales on average would be sold to corporations and individuals. The corporations would take up about 60 per cent and the other 40 per cent would be sold to individuals. For the broadcast revenue it is split amongst all 30 teams but not with the Canadian teams which they earn a bit more. The broadcast revenue
Premium National Hockey League Advertising
Did the NHL lockout have a negative impact on the organization? Candidate Name: Candidate Number: Written Commentary: 1494 Table of Contents Contents Page Commentary 3-4 Conclusion 4 Appendices 5 Supporting documents 6-9 Bibliography 10 Written Commentary Did the NHL lockout have a negative effect on the organization? The National Hockey League (NHL) lockout began on September 15‚ 2012 at 11:59 pm when the NHL went into
Premium National Hockey League
Brooke Konstance Sociology 101 NHL LOCKOUT The 2012 NHL lockout began on September 15th‚ 2012 because of an ongoing labor dispute on the expiration of the NHL’s collective bargaining agreement. The lockout began less than a month earlier to the scheduled beginning of the 2012–13 NHL season. The owners confirmed a lockout of the members of the National Hockey League Players ’ Association after a new agreement could not be met before their deadline. The NHL 2012-13 is the 96th season. It was scheduled
Premium National Hockey League
INTRODUCTION TO FRANCHISE MANAGEMENT DEFINITION : *In simple terms‚ a “franchise” is an agreement between two parties which allows one party i.e. the franchisee‚ to market product or services using the trademark and operating methods of the other party i.e. the franchisor. (bfa) *“A franchise operation is a contractual relationship between the franchisor and franchisee in which the franchisor offers or is obliged to maintain a continuing interest in the business of the franchisee in such areas
Premium Franchising Marketing
The National Hockey league (NHL) has seen many concussions in its players in recent years. It is an injury that has ended the careers of many great players and its side effects plague many others afterwards. In this paper I aim to outline the effects that concussions can have on the player‚ such as headaches‚ nausea‚ amnesia and depression. Also‚ I will look at some of the causes of concussions in the NHL and some possible solutions to eliminate the problem. Some of the causes I will look include
Premium Concussion National Hockey League Ice hockey
the following three broad streams: franchise initiation and subsequent propensity to franchise‚ franchise performance and control of franchising relationships. Several research gaps and avenues for future research are identified‚ especially towards a systematic study of management control issues in the context
Premium Franchising
Executive Summary In designing its marketing strategy for 1995 and beyond‚ the NHL has several options it can pursue to profitably expand its fan base. One such option is to implement a grassroots street-hockey program that attempts to increase understanding and interest of the game through participation. This strategy would encompass a travelling street-hockey tournament‚ equipment donations to youth clubs‚ and an All Star weekend similar to the NBA. The NHL can also use an increased TV/media
Premium National Hockey League Ice hockey
NHL ’s lockout September 16‚ 2004 the National Hockey League had a labour dispute that led to a lockout. The dispute was about the end of the collective bargaining agreement (CBA). The National Football League has a working salary cap for the teams in their league. NHL is trying to establish the same type of system that the NFL has. The negotiation between the NHL Players association and the NHL did not come easy. The disagreements were that NHL clubs spent too much on player ’s salary. The
Premium National Hockey League
Racism in the NHL Russians are lazy‚ take plays off‚ showboat and don’t play the game hard‚ or at least not as hard as the “good ol’ Canadian boys” in the league and will leave for the KHL at the drop of a hat. That’s the stereotype that has be given to all Russian-born players who play in the NHL and it shapes how they are managed‚ coached and reported on. A recent example of this is the Edmonton Oilers’ Nail Yakupov. A commonly narrative that appeared in hockey media in the lead up to the 2012
Premium Ice hockey National Hockey League Game