"Art Form For The Digital Age" Summary “Art Form For The Digital Age‚” by Henry Jenkins is about gaming expanding and how it’s being considered a digital art. The growing game industry is said to be the most growing form of art in the economy today. The gaming industry has grown tremendously in the past century. It went from silent pong games to intense story plot and mind blowing real life graphics like Final Fantasy. Games are becoming more and more realistic‚ characters can talk‚ and
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Music industry Segmentaion When attempting to segment a particular consumer base or population by personality or motivation‚ one must consider what personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities;
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A. Borja MM32FC1 Marketing in a Digital Age We all know that the technology today is rapidly changing together with the people. People nowadays‚ know how to use the new technology because of the generation today that we lived. So‚ many marketing people change their strategy for the sake of the business‚ many tycoons entered E-commerce for them to sell their products because they know that their customers are in the internet. Your Customers in a Digital Age Busy Won’t call you during regular
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COLUMNS Your Practice Tools for Digital Age Marketing by Bill Winterberg. CFP® Bill Winterherg‚ CFP®‚ is a technology consultant to financial advisers in Dallas‚ Texas. His comments on technology and financial planning can he viewed on his blog at www.fppad.com. S uccessfully marketing to a liirge audience of prospective clients used to require a budget beyond the reach of most financial planners. Unable to make substantial investments in marketing‚ planners often found
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Privacy in Digital Age The Risk of Digital Age Indeed‚ the Digital age has been considered as one of the greatest development of the world today. It has brought different benefits to the lives of people and catered all their needs and wants. As the world gets into crave for things that are “quick and easy”‚ the Digital Age had posed threat to people’s privacy and security (Meeks‚ 2000). The advancement in new technologies and gadgets should not only be considered as something good that came into
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The attractiveness of the music industry from the perspective of Warner Group Music Summary Major transformation in the music industry over the last decade has resulted in the three major record labels; The Warner Music Group‚ Sony Music Entertainment and Universal Music Group finding themselves with rapidly decreasing revenues and company structures which no longer provide profitability. A brief analysis of the external strategic factors affecting the Warner Music Group has revealed the changes
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musician‚ I will compare Marx’s ideas to Turkish and global music sector and examine whether they still pertain. I have been producing music for 12 years now and since last year I started producing music that really makes me feel satisfied. Last year‚ my band mates and me started seeking a record deal so that we could start making money. We read articles on ‘How to write a hit song?’‚ ‘How to sell a song?’ and on the general trends in the music sector. We noticed that almost all popular songs follow
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Music may be defined romantically as `the food of love ’ (Shakespeare) or more prosaically as `sound with particular characteristics ’ (Wikipedia)‚ but it is undeniably a `vibrant artform ’ (Arts Council England) and one which touches more people‚ in more ways‚ than any other art form. In commercial terms‚ music certainly generates a higher market value than the other arts‚ although a comprehensive market size for music in all its manifestations is impossible to calculate. Key Note has put a value
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ucIntroduction to the Music Industry Within the last twenty years‚ the music industry has experienced drastic changes. Information and Communication technology has impact almost every aspect of the industry‚ ranging from its supplier to consumer‚ be it positively or negatively. Some reputable music suppliers includes Yamaha as well as LiveNations‚ a live event company‚ who specialise in event planning and supplies music venue for record label companies. Supplier ‚ those who manufacture CD
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How has the internet benefited the music industry The music industry is dying. At least‚ this is the common expression among music businessmen. The availability of music for cheap prices and the abundance of illegal downloading have effectively crippled traditional music sales. While it’s true that the Internet has dramatically debilitated the traditional institutions that dominated the music industry‚ the Internet is actually aiding music as a cultural institution by transforming it from its flawed
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