Instituto Geográfico Português‚ Rua Artilharia Um‚ 107‚ 1099 Lisboa‚ Portugal 2 mjosilva@ese.ipp.pt‚ jhipolito@yahoo.com‚ cgouveia@alum.mit.edu Abstract: This paper describes the development process of Senses@Clipart‚ a tool designed to support multisensory communication. Senses@Clipart is a library of images‚ non-spoken sounds and sensory textual descriptions that was developed to be integrated in an environmental monitoring collaborative website. It can be used as a case library to support environmental
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Head: Multisensory Learning Multisensory Learning Cindy Price EDA University of Phoenix June 27‚ 2010 When people enter the educational world‚ their primary goals should be student achievement and creating an environment that their students are successful in. Some of the important factors in the creation of the most effective environment are the method of teaching‚ their personal educational philosophy and the learning theory that brings these factors together. There are several learning theories
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Michael Eisner It can be said that Eisner “rescued” Disney from this troubled state 1980s. After his arrival in September of 1984‚ he developed a formula aimed at shaking up Disney’s existing culture with his unique yet forceful management style. His unique brand of creativity and instinct brought in partnerships with exquisite talent. This change would‚ however‚ begin with the termination of 400 Disney employees over the course of his first six months on the job (UVA-BP-0339 p.3). In
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started pursuing a strategy of financial economies: the ABC-produced television program Disneyland was actually destined to generate financing and stimulate public interest. The creation of the first park in 1955 pursued the same strategy. With Eisner‚ management incentives appeared with the employees training. At the same time‚ the efforts made to maximize theme park profitability were the result of a revenue enhancement strategy by coordinating the businesses in order to increase to willingness
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The conflict between Michael Eisner‚ the Weinstein brothers‚ the two board members (Disney and Gold)‚ and Steve Jobs was really an unhealthy work environment. Michael Eisner‚ former CEO of Walt Disney Company had strained several important relationships to the company because of his abrasive style and his tendency toward micromanagement. Eisner fought with the Miramax founders‚ Harvey and Bob Weinstein over financial details relating to the purchase of Miramax. Eisner disagreed several times with
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perspectives of Disney’s vulnerability from the communications standpoint. The biblical integration is also relevantly compared with the case‚ as the author uses the story of Jesus and his struggles against the oppositions. In terms of the dialogue that Eisner and Disney has collaborated with the government‚ it has won the support of the governor in terms of initiating campaign to support the theme park project through lobbying‚ slogan and press releases‚ albeit they are mostly ridiculed by the opposing
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We experience the world through all the senses. You know about the sensory tricks of using the aroma of bread and coffee to sell food. We work with a multitude of sensory tricks and triggers to capture potential. Multi rather than single sense experiences are more stimulating and memorable and affect our behavior positively when designed by experts. The synergy of the senses working together has considerable potential in business environments. We enlighten our clients to the impact of multi-sensory
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tourisM Nearly all brand communications appeal to two senses - visual and auditory. Yet the way we interact with the environment around us contradicts this practice. In fact‚ branding is many times defined as the sum total of ALL experiences. Multisensory marketing allows tourism managers and marketers to directly impact all five senses and thus create a strong emotional bond with current and prospective customers for higher margins‚ higher recall rates and protection from price-based competition
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Michael Eisner is a transformational leader in the history of Walt Disney Company. As the text book motions‚ those transformational leaders are highly self-confident and charismatic‚ supposed to influence followers to adopt new values and visions‚ and transcend personal goals and interests for achievement of collective goals. 1-3 And that was exactly what Michael Eisner act when he became the chairman and CEO of Walt Disney Productions in 1984. At that time‚ the company was faced with serious
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#3 An Explication of Character: Michael Eisner As the longtime CEO of Disney‚ Michael Eisner was responsible for helping the company reach heights it had never reached before. He took over Disney in 1984‚ at a time in which it was struggling‚ and ultimately expanded the value of the company by taking high risk-high reward endeavors such as ambitious movie productions and the acquisition of large companies. In his autobiography Work in Progress‚ Eisner presents his career as one riddled with important
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