Chapter 1: Introduction 1. Value is the customer’s perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n): ANSWER: FUNCTIONAL BENEFITS Value is the customer’s perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product)‚ experiential (what it feels like to use the product)
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Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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Chapter 1 Managerial Accounting and Cost Concepts Solutions to Questions 1-1 The three major elements of product costs in a manufacturing company are direct materials‚ direct labor‚ and manufacturing overhead. 1-2 a. Direct materials are an integral part of a finished product and their costs can be conveniently traced to it. b. Indirect materials are generally small items of material such as glue and nails. They may be an integral part of a finished product but their costs can be
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journal of dentistry 34 (2006) 412–419 available at www.sciencedirect.com journal homepage: www.intl.elsevierhealth.com/journals/jden Review The bleaching of teeth: A review of the literature Andrew Joiner * Unilever Oral Care‚ Quarry Road East‚ Bebington‚ Wirral‚ CH63 3JW‚ UK article info Article history: Received 15 December 2005 Accepted 16 February 2006 abstract Objectives: To review current knowledge of tooth whitening with respect to external bleaching methods. Data: The
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MEDICINAL PLANTS IN THE PHILIPPINES: A GUIDE TO ITS COMMON USES Historically‚ early humans relied on medicinal plants for remedies of diseases. that were made Before the onset of medicinal science‚ into medicine. Medicinal plants are people searched for remedies for different illnesses by using plants various plants thought by people to have medicinal properties‚ but few plants or their phytochemical constituents have been proven by rigorous science or approved by regulatory agencies to have medicinal
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Table of Contents: S.No Page No 1. Introduction 4‚ 5‚ 6‚ 7 2. Environmental Analysis 7 3. Competitive Analysis  Nature of current/likely competition ------------------------------ 7  Possible suggestions to look at ---------------------------------- 7  Current and prospective Competitors ----------------------------- 8 4. Competitive Barriers & Sources of Competitive Advantage 9 5. External
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C H A P T E R 3 Effective Interdepartmental Communications O P E N I N G D I L E M M A CHAPTER FOCUS POINTS ■ Role of the front office in The leader of a workshop in one of the conference rooms is uneasy establishing and maintaining effective commu- about his program today. After noticing the connection for the nications with other departments teleconference is not working‚ he stops by the front desk and asks if the convention representative could come to the conference room. The
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ABSTRACT Retail Management has become a very challenging job as the organisations are to face a rapidly changing socio-economic environment and to face stiff competition due to globalisation. Many universities in India have included retail management as a subject of study in the fields of Commerce at various levels. Retail Management is universally relevant. The commerce curriculum is incomplete without a paper on retail management. Important retail management concepts have been explained
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Table of Contents INTRODUCTION As per Jim Collins‚ *“V*ery few have a capability of going from Good to Great”. Many companies strive to be the best in the market. Most never succeed. Many do so only temporarily and subsequently lose their position through misunderstanding how they got there and what is needed to stay there. http://www.roi-ally.com/BPE_vol1.htm Therefore in order to maintain the business position and to identify its future needs‚ one requires an accurate analysis
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THE ROLE OF ADVERTISING IN MARKETING COMMUNICATIONS Marketing communications: Marketing communications are the means by which firms attempt to inform‚ persuade‚ and remind consumers – directly or indirectly – about the products and brands that they sell. In a sense‚ marketing communications represent the “voice” of the brand and are a means by which it can establish a dialogue and build relationships with consumers. Marketing communications perform several functions for consumers. Consumers can
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