Marketing Project Plan

Table of Contents:
S.No Page No
1. Introduction 4, 5, 6, 7
2. Environmental Analysis 7
3. Competitive Analysis
 Nature of current/likely competition ------------------------------ 7
 Possible suggestions to look at ---------------------------------- 7
 Current and prospective Competitors ----------------------------- 8
4. Competitive Barriers & Sources of Competitive Advantage 9
5. External Market Environment
 Economic Forces ------------------------------------------------------------ 9
 Legal and regulatory forces ---------------------------------------------- 9, 10
6. Market Growth and Positioning --------------------------------------------- 10, 11, 12
7. Industry Leader & Key Competitor ---------------------------------------- 12, 13
8. SWOT Analysis
 Strengths -------------------------------------------------------- 13
 Weaknesses -------------------------------------------------------- 14
 Opportunities -------------------------------------------------------- 14, 15
 Threats -------------------------------------------------------- 15
9. Consumer Behavior
 Brand Name -------------------------------------------------------- 15, 16
 Packaging -------------------------------------------------------- 16
 Taste & Healthy -------------------------------------------------------- 16

10. Four P 's
 Product -------------------------------------------------------- 17
 Price -------------------------------------------------------- 18
 Place -------------------------------------------------------- 18, 19
 Promotion -------------------------------------------------------- 19

11. Demographic Dimensions -----------------------------------------------------

Citations: 2a Author unknown (1998) ‘Colgate products ' http://www.colgate.com/products/total#.htmlproduct 6.11.98 3a Author unknown @(1998) ‘Advice on toothpaste ' http://www,colgate.com/smiles/faq/adult8-html 6.11.98 8a Author unknown (1997) ‘Do u have what it takes to fight germs? ' http://www.mayohealth.org/mayo/9708/htm/antibac.htm 06.02.99 http://www.thehindubusinessline.com/businessline/iw/2001/02/25/stories/0225b101.htm 1b Dr. FAROOQI I (1995),Plants of the Qur 'an, Lucknow; Sidrah Publishers, Page no: 101 – 102 2b CADOGAN A and SUTTON R (1994), Maths for Advanced Biology, Surrey; Thomas Nelson and Sons LTD, Page no: 24-26 3b HMI guide in microbiology for schools and further education Page no: 10 4b HUMPHRIES J (1974), Bacteriology, London; John Murray Publishers LTD, Page no: 70 5b ASSUYUTI J A (1997), As-Suyuti 's Medicine of the Prophet, London; TaHa Publishers LTD, Page no: 36-37 6b Various authors (1991) Medicines, A Comprehensive Guide, Bristol; Parragon book service LTD, Page no: 92 Information from journals 1c Lee Y.W (1997) "Super toothpaste" Prevention magazine Dec 1997 volume 49 Page no: 67 2c Kelly J (1997) "Brush up your act" Grocer Oct 4 1997 volume 220 Page no: 41 3c Meskin L.H (1997) " Much ado about nothing" Journal of the American dental association Oct 1997 volume 128 Page no: 1347 4c Blinkhorn A (1997) " Keeping faith in fluoride" Chemist and druggist May 24 1997, Volume 247, Page no: 24 5c Author unknown (1997) "Getting the most of your medical dollar" Money matters August 1997 Volume 6, Issue 3 Page no: 3 6c Hattab F.N (1997) "Muswak: the natural toothbrush" Journal of Clinical Dentistry Volume 8, NO 5 Page no: 125-129