2013 ------------------------------------------------- Subject: Bringing the Brand to Light ------------------------------------------------- Mr. Prangel as we all know Mountain Man Beer Company has been in the market over eight decades; manufacturing a beer known for its authenticity‚ quality and toughness. In all these years we have seen many regional breweries vanished by fatal decisions. Mountain Man Beer Company is still standing strong in the market‚ yet it has come the time to make a
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Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional
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Problem Statement: Should Chris Prangel launch Mountain Man Light in order to recoup the declining sales MMBC has been experiencing due to changes in beer drinkers’ preferences and how will he adapt their marketing mix in order to achieve these goals? Key Points: Chris Prangel - an MBA graduate - was set to inherit his father’s business‚ Mountain Man Beer Company. MMBC brewed one beer called “Mountain Man Lager”‚ which was also known as “West Virginia’s beer”. In order to recoup
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Running Head: MOUNTAIN MAN Mountain Man Brewing Company Case The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product‚ Mountain Man Lager‚ to adding a Light version of the beer. This paper will evaluate the following: 1. The positioning statement of MMBC; including what has made MMBC successful and how MMBC distinguishes itself from competitors. I will argue that quality and authentic
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Mountain Man Brewing Company Ashley Huckaby Mountain Man Brewing Company exemplifies history. Founded in 1925 by Guntar Prangel‚ a coal miner with a home brewery‚ and marketed largely to other coal miners‚ Mountain Man lager emphasizes quality ingredients‚ a bitter flavor and dark coloring. Today‚ Mountain Man Brewing is still a single-product company. Mountain Man distributes its lager in several states outside West Virginia‚ is a local market leader‚ and generates over $50 million in revenue
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Marketing Plan for Mountain Man Looking at ALTERNATIVES : Recommendation ADVANTAGES DISADVANTAGES Launch MM Light Beer – Under the Mountain Man brand name • Brand Recognition Association with the MM brand which is reputable in the East Central region will enhance the launch of MM Light Beer (Superior Brand Recognition) • Goes well with the youth Light beer goes well with the young crowd and represents an untapped market of “no preference” – Prefer light beer to other categories and typically
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MMBC is considering introducing a Mountain Man Light beer to attract younger drinkers to the brand. MMBC ultimately would like to reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity. The reason MMBC should consider doing this is because over the previous six years light beer sales in the U.S have been growing at a compound annual rate of 4% while traditional beer sales have been declining annually at the same rate. MMBC has been experiencing
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CHAPTER 3 AN INTRODUCTION TO CONSOLIDATED FINANCIAL STATEMENTS Answers to Questions 1 A corporation becomes a subsidiary when another corporation either directly or indirectly acquires a majority (over 50 percent) of its outstanding voting stock. 2 Amounts allocated to identifiable assets and liabilities in excess of their recorded amounts on the books of the subsidiary are not recorded separately by the parent. Instead‚ the parent company records the purchase price of the interest acquired
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The Mountain Man and American Anguish In the article the main argument is figuring out if a “Mountain Man” is what most Americans where taught to believe. A mountain man is not really what most Americans are lead to believe‚ he symbolizes much more than just a trapper‚ fighter‚ trader and American rebel. He carries the image of how most Americans felt at the peak of the nineteenth century. The author backs up his argument and thesis by explaining how Hollywood has altered the view of what a mountain
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Jefferson: Man on a Mountain is a biography of Thomas Jefferson focusing in on not just his public life. Natalie S. Bober zooms in on Jefferson’s love life‚ his relationship with his slaves and the reader also gets insight into his thoughts about various situations around the colonies. Bober shifts smoothly and carefully through incidents in Jefferson’s early years‚ marriage‚ and family life to follow his career development‚ which encircled everything from farming to teaching and writing. Man on a Mountain
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