Stages of customer loyalty Case: Jerry Singleton founded Montana Mountain Biking (MMB) 16 years ago. MMB offers one-week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountainbiking expedition; about 80 percent of the riders on any given expedition are repeat customers. Jerry is happy with this high repeat percentage‚ but he is worried
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hill narrowly missing a couple of big jagged stones sticking up through the trail and trees. The intensity and extremity of mountain biking make it undoubtedly my favorite sport. Furthermore‚ mountain biking is my favorite sport because it is great for the body and mind‚ it brings about a challenge‚ and it allows me to have a positive environmental impact. Mountain bike riding is a great way to exercise both the body and mind. It is a sport that allows you to build muscle in addition to building
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Expenses of an Adventure Recreational Activity: Mountain Biking in Putrajaya Challenge Park Nur Syuhada C. I.2‚ Syamsul Herman M. A.1‚2‚* and Zaiton S.1‚2. 1Faculty of Forestry‚ Universiti Putra Malaysia‚ 43400 UPM Serdang‚ Selangor Darul Ehsan‚ Malaysia. 2Institute of Tropical Forestry and Forest Products‚ Putra Infoport‚ Universiti Putra Malaysia‚ 43400 UPM Serdang‚ Selangor Darul Ehsan‚ Malaysia *corresponding author: syamsulhma@putra.upm.edu.my‚ syamsulherman@gmail.com‚ Abstract
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Montana Mountain Biking Case Background • Jerry Singleton founded Montana Mountain Biking (MMB) • MMB offers one-‐week guided mountain biking expedi@ons based in four Montana Loca@ons. • 80% of riders are repeat customers Five Stages of Customer Loyalty Percentage of MMB Customers • Awareness 10%
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Audience 12 References 13 Problem How can Intrawest increase the number of rider days at Whistler Bike Park by 20‚000 for the 2008 season? Facts • Bike parks opens May 19 to October 10‚ extended hours in the regular season‚ starting in June • Mountain bike admission (includes helmet): adult: $69/ ½ day‚ $99 full day; Youth: $50 / ½ day‚ $65 / full day • Day lift tickets: early season: adult: $40‚ youth: 35; regular season: adult: $47‚ youth: $41 • Safety equipment rental (arm & leg
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Montana Mountain Biking Case Study MMB five stages of Customer Loyalty. The five stages of customer loyalty are awareness‚ familiarity‚ commitment and separation. Based on the case narrative‚ about 5% of MMB customers are in the awareness category because MMB logo is recognized in the mountain biking industry. Customers in this stage are aware of MMB existence and services but have not purchased any service from the company. They have limited relations with MMB because the company is not
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C. Burton C2 Montana Mountain Biking 1.) According to the five stages of customer loyalty‚ the MMB’s customers lye mostly in the commitment category. Given the rate of repeat customers (80%) . it would be reasonable to assume a similar report of the customers (60-75%) are in the familiarity or commitment stages‚ due to the fact the MMB is very serious about their enthusiasts. This would probably mean very few (10%) have reached the separation stage. MMB has had a very consistent business plan
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two wheels. But as Schwinn celebrates its 100th anniversary‚ its management team faces a long uphill climb. Just two years ago‚ once mighty Schwinn had a near-death experience in bankruptcy court. Now‚ its trying to rise to the top of the crowded mountain bike market. For years‚ Schwinn was the top U.S. brand ‚ with as much as 25% of the market. Now‚ it has less than 5% of the $2.5 Billion annual retail bike market. The new Schwinn will sell about 400‚000 redesigned bikes – many of them Asian-made
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Competitive Situation Schwinn has lost considerable market share due to its failure to capitalize on the increasing popularity of mountain bikes and the decline in popularity of its road bikes. Manufacturers such as Trek‚ Cannondale‚ and Specialized have become the standard for these very successful bikes leaving Schwinn in serious trouble. Since the beginning of mountain biking dominance‚ in the early 1980s‚ Trek Bicycles have become the standard‚ pulling almost a quarter of the entire bicycle market’s
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Of Land Based Activates - M1 Rock climbing Mountain biking Hill walking Caving Aims To climb to a destination on the route without trying to fall. Personal development can be achieved by aiming to climb higher or changing the route difficulty to get to the destination. To climb higher or changing the route to make the destination more challenging. Trying to find what climbing technique suits you best will also help. Riding a mountain bike through rough terrains to get the required
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