Literature Review ‘Mobile marketing’ is a dynamic and cutting-edge channel of communication for marketing messages. Before evaluating whether there is a future for mobile marketing‚ it would be sensible to analyse the current literature in this area. To begin with‚ this paper will look into the growth of the mobile phone globally and how the term ‘mobile marketing’ has developed. From here‚ it is important to get an in-depth understanding of how consumers’ attitudes <TO WHAT?> contribute
Premium Marketing Mobile phone Text messaging
Environmental Report; MurrayDarling River Basin March 21 2014 Kerina Falconer CONTENTS PAGE1.0 Introduction Page: 3 2.0 Methodology Page: 3 3.0 Issue at hand Page: 3 4.0 Elevation of practices Page: 3-4 4.1 Practices/Uses Page: 3-4 4.2 Management strategies Page: 4 5.0 Recommendations Page: 4 6.0 Conclusion Page: 4 Referencing Page: 5 1.0 Introduction Environmental damage is one of the foremost issues throughout
Premium
Project On Perceptions of a people at the time of purchasing a Mobile Submitted To: Submitted By: Prof. Kunal Mankodi A-04 Sandip Chauhan A-44 Vimal Prajapati A-46 Jaykrishnan Sengundar A-62 Ujjaval Vaidya 1|P age Table of Content ACKNOWLEDGEMENT............................................................................................................. 3 OBJECTIVES OF THE RESEARCH .......................................................................................
Premium Qualitative research Quantitative research Mobile phone
AT&T‚ T-Mobile Merger On March 20‚ 2011‚ AT&T announced that it would purchase T-Mobile from Deutsche Telekom for a staggering $39 billion dollars. The now second largest wireless distributor AT&T would become the largest over its competitor Verizon wireless by acquiring the 30.8 million subscribers that T-Mobile currently holds. This would not be the first time a merger took place between Wireless providers‚ in 2004 Sprint and Nextel merged and in 2009 Alltel merged with Verizon. So it came as
Premium Mobile phone Mergers and acquisitions Deutsche Telekom
Evolution of Mobile Phone Technology Mobile phone A mobile phone (also known as a cellular phone‚ cell phone and a hand phone) is a device that can make and receive telephone calls while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern
Premium Mobile phone Personal digital assistant Smartphone
of tools on Business 5&6 Conclusion 7 References 8 Executive Summary The mobile market continues to be the cornerstone of growth and innovation for the mobile tech industry. Growth of mobile processors overall exceeded in 2011 and is forecast to grow through 2016. The mobile PC segment continued a slow and steady growth trend and demonstrated signs of future growth around the excitement of ultra-thin platforms. But‚ the real
Premium Mobile phone Smartphone Personal digital assistant
Mobile Value Added Services (MVAS) A vehicle to usher in inclusive growth and bridge the digital divide January 2011 www.deloitte.com/in 2 Contents Message from Chairman‚ TRAI Message from President‚ ASSOCHAM Message from Secretary General‚ ASSOCHAM Message from Deloitte Objective & Methodology Executive Summary Introduction What is MVAS? What is Utility MVAS? Key categories in Utility MVAS A Framework for Utility MVAS Drivers for Utility MVAS Categories in focus Category 1 : M-Commerce
Premium Mobile phone
SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up
Premium Mobile phone Smartphone
Mobile Computing and Social Networks CIS 500 09/03/2012 “Geolocation in general is the practice of determining the physical‚ real world location of a person‚ device or subject matter using digital information processed through the Internet or other electronic means of communication” (How Accurate is GeoLocation?). You will be using this type of technology to acquire data from one person’s computer/mobile device‚ to try and identify where their actual location is. This type of
Premium Personal digital assistant Smartphone Mobile computing
Author: Laura Flanagan Mobile Marketing: Current Issues and Future Trends Table of Contents 1.1 Introduction 4 1.2 Defining Mobile Marketing 4 2.1 Types of Mobile Marketing Communications 4 3.1 Brief Overview of the Mobile Marketing Industry 9 3.2 Mobile Marketing Implications for Marketers 10 4.2 Future Trends 13 Conclusion 13 Appendix 14 References 15 “Mobile Marketing – Current Issues and Future Trends” 1.1 Introduction This report intends to explicate
Free Mobile phone Personal digital assistant Marketing