1. Given all the changes in the branding strategy for Mobinil over the years‚ has the Mobinil brand conveyed a consistent meaning to customers? Is this a benefit or detriment as the mobile service provider business moves forward in Egypt with the entry of Etisalat and Vodafone? In my opinion‚ Mobinil has conveyed a consistent meaning to customers because even after years of existing‚ they still focus on their main mission – providing reliable and simple services that increase interaction and improve
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Mobinil About Mobinil It is owned by large multinational successful organizations: France telecom & Sawiris enterprises ORASCOM It is the first company started telecommunication in Egypt. It offers a range of mobile phones & services. It keeps up with advances in technology and it continues in innovating new products & offers. It is the market leader in Egypt with more than 30 million customers. It provides customers with a high-quality products &/or services in low price. It has the highest market
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Mobinil OD CASE(HR Department) | Submitted By: * Ahmed Abdel moteleb * Bassel Adel * Khaled El Sherbini * Youssef Zaky To: Maha HafezDate: June 2010 | MBA Program Change Management Table of Contents 1. Executive Summary…………………………………………. 2. Introduction about Mobinil ………………………….………. 3. Why the company needed change 4. Entering and contracting 5. Diagnosing 6. Planning and implementing change 7. Evaluation and Institutionalization 8. Conclusion
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SWOT Analyses For MobiNil Co. Prepared By: Mohamed Mohamady kotb MobiNil Vision Become the preferred communication services provider in Egypt. Mission Providing the best customer experience‚ being a desired employer‚ creating value for our shareholders and proudly contributing to the development of our country. Social Responsibility Mobinil is one of the most active and leading corporate citizens in Egypt. As the leading mobile operator in Egypt‚ we believe that we have duties and
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much less Market Background • MobiNil was the first operator in the Market (May‚ 1998) • Vodafone followed by November 1998 • Then Etisalat by May 2007 Market Background (cont’d) • By Q2 2008‚ the Market share of the three operators was • The market can be considered as Monopolistic competion MobiNil Vodafone Etisalat Source: MCIT‚ NTRA & Global Research Market Background (cont’d) • By end of 2006‚ the Market share of the two operators was MobiNil Vodafone Source: MCIT‚ NTRA
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Price 3 The Demand Function 3 The Demand Function for Telecom industry 4 The availability and price of Substitutes & Complements 4 Research Background 6 The Egyptian Scenario 6 The Egyptian Company for Mobile Communications (Mobinil) 7 Important Milestones 7 Mobinil Market Position 9 Research Analysis and Results 10 Quantity Demand Analysis 10 Cross Demand Function 11 12 Regression Analysis 13 Research Conclusion 16 Executive Summary Telecommunication is a fast growing industry which is promising
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Question 1 Given all the changes in the branding strategy for Mobinil over the years‚ has the Mobinil brand conveyed a consistent meaning to consumers? Is this a benefit or a detriment as the mobile service provider business moves forward in Egypt with the entry of Etisalat and Vodafone? Branding strategy made is because brands are powerful assets that must be carefully developed and managed. It is a key element in the company’s relationships with customers. Brands represent customer’s perceptions
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References: 26 "The world Fact book" https://www.cia.gov/cia/publications/factbook/geos/eg.html "Mobinil" http://www.mobinil.com/roamers/travel/awards.aspx http://www.aucegypt.edu/src/wsite1/background/nationalprofile/Population%20in%2 0Egypt.htm
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4. Egyptian Case Studies Azza El-Shinnawy and Heba Handoussa INTRODUCTION This chapter presents three cases of recent foreign investment in Egypt. In the case of the Egyptian Company for Mobile Services (MobiNil)‚ an international consortium takes over a state-run mobile phone service‚ and modernises its operations in a rapidly growing and transforming market. The local partner subsequently becomes a regional player in Africa and the Middle East. Glaxo Smith Kline‚ a leading pharmaceutical firm
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Operators Fixed Services Pay Phone PPCC Access Fixed Telephony Telecom Egypt ATS‚NTC‚Telec ard‚Telecom Egypt. TEVOTECH‚ Link One. Telecom Egypt. Telecom Industry External Assessment Mobile Services Operators Mobile Services GSM 2G & 3G Mobinil‚ Vodafone‚ Etisalat. SMS One to One Sama Tel‚ Digital sound‚ EME‚Quasar‚RazyTech‚ SMS one to many Egypt Linx‚OTS‚Arpu +‚Stryx‚ VictoryLink‚ VASMIX‚Techno Wireless‚MNS‚Advansys‚I Egypt Call‚ Actel Egypt . Telecom Industry External Assessment
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