• Ben and Jerry's Case Study
    the most well-known ice cream brands around the globe. Students will find out how Ben and Jerry tackled the almighty (at the time) Pillsbury and Häagen-Dazs, how they developed a brand to distinguish them from competitors which included a focus on people and giving back to society, and how they successfully...
    Premium 2393 Words 8 Pages
  • Strategic Management
    Haagen-Dazs this name first came from a Polish American decedent, Reuben Mattus in 1961, who had a particular passion for quality and a vision for creating the finest ice cream by using only the finest, purest ingredients. In 1921, Mattus had started selling homemade ice cream and fruit ice on the Bronx...
    Premium 2215 Words 7 Pages
  • Ben and Jerry Case
    butterfat content of their ice cream qualified their product as a superpremium ice cream, which placed the company in the same competitive market as Haagen-Dazs, the superpremium market leader in the US (accounting for 44% market share in 1997 compared to Ben & Jerry’s 2nd place rank with 34%). With company...
    Premium 4501 Words 18 Pages
  • Ben and Jerry's Harvard Case
    domestic market Students can assume the role of the chief executive officer in (1) balancing the attraction of a potentially strong market against the mission and resources of the firm, (2) balancing the lack of resources (both financial and managerial) for a companycontrolled brand-building strategy against...
    Premium 6216 Words 17 Pages
  • Product
    garnered loyalty with its support of environmental and social causes. Cadbury funded a theme park tied to its history in the chocolate business. Haagen-Dazs opened posh ice-cream parlors and got itself featured by name on the menus of fine restaurants. Huge Boss and Swatch backed Athletic or cultural...
    Premium 4096 Words 11 Pages
  • Baskin Robbins
    Management Prepared for: Iman Finaish Date of Submission: 12th Oct, 2005 Table of contents Introduction 4 Company background 5 History 5 Mission 5 Marketing Plan 6 Target market 6 Image 6 Marketing mix 7 Product 7 Place 8 Price 8 Promotion 9 People 9 Industry...
    Premium 7243 Words 28 Pages
  • Business Description of Ben & Jerrys
    social and economic factors. In conclusion, I have come up with a few recommendations for the company to possibly improve things in the future. Haagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream. Substitutes are however available. There are other...
    Premium 1907 Words 6 Pages
  • what
    ............................................................................................................................... 16 5.6 Problem Statement as Question ............................................................................................................. 16 5.7 Marketing Research...
    Premium 3030 Words 20 Pages
  • Case
    influenced by Haagen-Dazs’ decision in 1997 to introduce an ice cream flavor called Dulce de leche. Dulce de leche is a traditional candy in Mexico and South American. The name literally means “milk candy” in Spanish. Since its introduction, Dulce de leche has become one of Haagen-Dazs’ top selling...
    Premium 1099 Words 4 Pages
  • Services Marketing
    generate income for rural communities and farmers. Their 3 part mission statement includes:- Social Mission - Innovate ways that improves the quality of life in society both locally and internationally (Richards, D. n.d.). Product Mission - Committed to selling the best quality, wholesome ice cream with...
    Premium 4981 Words 22 Pages
  • The Strategic Management Process: Ben & Jerry’s Ice Cream
    Fall of 1997, the basis for this strategic analysis, and Ben and Jerry’s is losing market share of super premium (high-fat-content) ice cream to Häagan-Dazs and is seeking international growth opportunities in Japan to boost flagging sales. Firms must continuously revisit both corporate and marketing strategies...
    Premium 3254 Words 13 Pages
  • Building Brands
    six companies: the Body Shop, Hugo Boss, Cadbury-Schweppes with its Cadbury chocolate line, Nestlé with its Buitoni brand, Grand Met with its Häagen-Dazs brand, and SMH with Swatch. Drawing on and extrapolating from those approaches, we have developed guidelines that we believe will serve all companies...
    Premium 5827 Words 31 Pages
  • mr. sebastien
    THE HÄAGEN-DAZS ICE CREAM FRANCHISE IN HO CHI MINH CITY FOR SELECTED TARGET MARKETS Bachelor’s thesis International Business Valkeakoski KIEU NGUYEN HONG NHUNG Clarification of signature BACHELOR’S THESIS International Business Valkeakoski Title Positioning the Häagen-Dazs Ice...
    Premium 59774 Words 224 Pages
  • Ben & Jerry
    project investigates the marketing of Ben and Jerry ice cream in the UK. Ben and Jerry have a difficult job to do because they have competitors –Haagen Daaz, who have a 44% share of the one and a quarter billion pound UK ice cream market, compared to Ben and Jerry’s share of 36%, Carte d’Or –...
    Premium 597 Words 4 Pages
  • General Mills Social Responsibility
    these include Haagen Dazs ice cream, Old El Paso Mexican food products, Betty Crocker baking products, Progresso soups, Fruit Roll-Up snacks, Yoplait yogurt and Pillsbury products. All of their products vary in price from your basic breakfast cereals to the widely popular and pricey Haagen Dazs ice cream...
    Premium 1062 Words 3 Pages
  • test mode
    to the community that supported then since day one. This kind of mentality was part of the mission statement and the social consciousness that the company decided to abide by. In its mission statement, the company would make the finest quality products made solely from Vermont dairy products...
    Premium 429 Words 2 Pages
  • Discussion and Application Questions
    1. (a) The mission statement should be a clear, short, and to the point representation of the companies purpose for existence. It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market...
    Premium 388 Words 2 Pages
  • Ben & Jerry's - a Period of Transition
    efficiencies. Suffered from shortages of some flavours and overstock of other flavours. * Lack of professionalism in management and no clear mission statement * Relying 40% of manufacturing from Dreyer’s plant * Products were not researched or customer driven but decided by the tastes and likes...
    Premium 330 Words 2 Pages
  • Nothing
    the company’s competitiveness in the market, production costs, management policies, suitable type of employees, and the company’s inadequate mission statement. First of all, the problem that Holland encountered was an increased competition in the super-premium segment of the ice cream market. It is...
    Premium 555 Words 2 Pages
  • Casaavila
    in 1994 increasing their long-term debts by almost 45% in 1993. Alternatives available to the consumer now, and in the foreseeable future Haagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream. Substitutes are however available. There are other...
    Premium 2778 Words 10 Pages