Haagen-Dazs from Europe starting in 1989 to expensive than regular ice cream 5-10 times theprice， we should On prices， Haagen Dazs There is no advantage at all. However， it adopted aunique marketing strategy， and quickly occupied the market， a top ice cream brand. HaagenDazs "Pity expensive" implement its strategy. First， Haagen Dazs set up shop not in theordinary flow Xining supermarkets and grocery stores， show their faces in public， and a bunchof cheap ice cream mix. Haagen Dazs leisure fashion shops are located in bustling section of theshop by shop layout designers carefully， strongly create elegant atmosphere，andsometimes，a flagship store layout will cost several million dollars. Compared to other ice cream food， Haagen Dazs consumer groups to be much smaller. It isunderstood that the "Haagen Dazs almost do television advertising，" the majority of ads arehighly visual impact of the print ads， in particular some of the media release， lock those pyramidtip consumers. Moreover， as long as the cumulative consumer spending 500 yuan to fill in a smallform can become their members， these members will be regularly sent to direct mailadvertisements. Of course， customers were numerous verbal propaganda Haagen Dazs is apowerful weapon. Haagen Dazs advertising words， there are always many creative ingenuity， so it is familiar withrelish by the people. Initial advertisements such as： "delicious Haagen Dazs， like gold in the 24-K 24K， Japan Kobebeef， in particular the original palm oil， and the ordinary mushroom truffles， and China'sceramics， Tiffany Africa …… 'ice cream areas' in the Need for. "
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