PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question
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Individual Assignment Marketing Pepsi’s New Healthy Option In the United Kingdom (Case study) STUDENT NAME :Nambuhewage Buddhini Shashika STUDENT ID NUMBER :G1406999U LECTURER :Ms.June DATE OF SUBMISSION Table of Content Word Count Number of Pages: Number of Words: Word count is exclusive of the followings: Cover page Content Page List of References 1: INTRODUCTION Coca-Cola and Pepsi have been battling each other for more than a century. It’s a legendary brand
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11 CASE STUDY PEPSI GROUPE ASSINGMENT INTRODUCTION Pepsico‚ inc.is one of the most successful consumer products companies in the world. Its operates from Australia. Pepsi-cola company‚ the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsi‚pepsi light ‚pepsi max‚7up‚mountain dew‚etc..The company consists of: Frito-Lay Company‚ the largest
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Strategic issue Maintain competitive focus‚ while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893‚ establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s‚ Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between
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PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories
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1. Select a specific company of your choice. Read about this company and its current position. Based on your study‚ identify some of the important macro environmental opportunities and threats for this company. Solution: Pepsi Co: Revenuue- $ 60 Billion No. of employees:2‚85‚000approx Opportunities * Broadening of Product Base - PepsiCo is seeking to address one of its potential weaknesses; dependency on US markets by acquiring Russia’s leading Juice Company‚ Lebedyansky‚ and V Wwater
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MIS Case Studies Case 1 SystemX Inc. Withdraws Rs. 1 Billion SoftGuide Acquisition Offer The following is an excerpt from a news article in the Daily Update‚ March 07‚ 2010 “SystemX Inc.‚ called off its acquisition of SoftGuide Knowledge Consultants‚ Friday‚ saying that 1 Billion was too high a price.” (SoftGuide has a considerable market share in Training and Development services and would therefore help SystemX to diversify and expand its range of services to customers.) “Although SystemX officials
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CASE STUDY 1 – Unraveling the Jargon The consultant’s reply was: “In my investigation of your applications portfolios‚ I’ve applied … to the logical data structures and have discovered a very high frequency – approximately 93.286% - of data embedded in application program logic which is largely responsible for the integrity and synchronization problem currently being encountered. As a solution‚ I would recommend the design of a master database each of which would employ relational technology to
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Case Study on Information Technology Management: Frito-Lay’s Long-Term IT Plan Because the rate of technological change is so rapid‚ most people see IT through the narrow lens of short-term‚ silver-bullet solutions. IT vendors want you to believe that their important new technologies will blow away what has come before. You can’t blame a salesperson for trying to sell‚ or CIOs for having a queasy buy-or-lose feeling‚ but this attitude is precisely the opposite of the one companies should be
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the finished product section. BMC have 420 employees‚ 170000 sq foot industrialized firm‚ and they prepared with “feeds‚ reels‚ electronic detection systems‚ welds‚ drills‚ taps‚ and assemble stampings” (Brown 699). Moreover‚ according to the book of MIS BMC’s assets are growing in last 6 years which means they are going profitable. In the beginning they had an employee lacking because of the high salary with the high skilled employees‚ and they had 3 people in 1994. Thus‚ they decided the major work
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