1) IBM’s transformation from a “product-centric” to a “service-centric” organisation required investments in a number of key areas. The CEO of IBM at that time was Louis Gerstner Jr. He placed importance on focus‚ speed‚ customers‚ teamwork and execution. Gerstner totally revamped the company’s whole operating procedures‚ from top management to bottom‚ by standardising global core processes‚ centralising the company to leverage its strengths as provider of solutions to customers‚ fixing the core
Premium IBM Advertising
Introduction This report is a case study on IBM from 1993 to the present. The reporters’ objectives were to define the problems within IBM in 1993; management tools used to remedy these problems; if these solutions will lead to a sustainable competitive advantage; and what kind of innovators IBM is and what streams of innovation IBM is involved with today. This report is from a managerial science perspective‚ with a focus on innovation. Executive Summary This case involves IBM‚ an international computer
Premium IBM
Few companies have had such a long history of ups and downs as IBM. What were some of the keys to its recent success? Can its plan to solve some of the world’s most challenging problems succeed? Why or why not? International Business Machines‚ abbreviated IBM and nicknamed "Big Blue"‚ is a multinational computer technology and IT consulting corporation. IBM manufactures and sells computer hardware and software and offers infrastructure services‚ hosting services‚ and consulting services in areas
Premium IBM
customers) - Right investment to S/360 - Success of PC - Great reputation -> attract top talent Factors led to its problems during the late 1980 and earry1990s: - Did not keep in touch with customers - Didn’t understand market need (fewer purchase IBM mainframes) - Marketing effort missed the mark - Turf battles between autonomous divisions - Spending too much on fixed cost (building‚ data processing cost‚ ..) - Management IT problems such as poor internal IT problems - Products complexity and
Premium Management IBM Mainframe computer
and key issues the case is trying to address. IBM provides business and IT solutions to help clients become more efficient and competitive. They use 5 major lines of business; global business services‚ global technology service‚ system and technology‚ software‚ and global financing. IBM transformed the knowledge sharing approach so that the access to information is easier for their employees. In so doing quicker service for their clients. 2. Provide your analysis of the case regarding approaches
Premium Knowledge management Expert Atom
the slicker and responsive rivals such as Microsoft‚ Dell and Oracle‚ IBM had to push the awake call alert to reposition itself as one of the significant player in the industry. This all been done through the ingenious and new paradigm of advertising series on which could reinstate the big blue stigma. The transformation process that could penetrate the existing market with the new products (refer to tangible and intangible of IBM outcome) known as the product penetration strategy can be best served
Premium Marketing Brand Advertising
Managing Employee Compensation and Benefits for Job Satisfaction in Libraries and Information Centres in Nigeria year 2012 Introduction Libraries and Information Centres’ services in Nigeria are being regarded as humanitarian services and therefore issue of compensation and benefits are not well defined. However‚ other forms of financial assistance embedded in the Nigeria civil service rule include things like Monetization‚ National Health Insurance Scheme‚ Contributory Pension‚ and Pension Benefits;
Premium Library Employee benefit Pension
http://www.studymode.com/essays/Case-Study-About-Ibm-1222250.html Component Check OBJECTIVES & STRATEGIES IBM is repositioning itself from a computer company to an information technology service company through a series of acquisitions and divestitures. Thirteen acquisitions of approximately $4.8 Billion were completed enabling IBM to expand its business. Since then IBM concentrated on becoming stronger in high-added businesses. It concentrates on development and manufacture of the advanced
Premium Computer IBM Personal computer
Kera Cleary Jeff Johnson Businesses-127 Case Study- Turnaround at IBM 1. Work with another student to answer the following questions. What strategy changes did Gerstner use to solve IBM’s situation? Develop your answer by selecting specific strategies relating to corporate‚ business‚ and functional strategy options. In my opinion Gerstner used 2 strategies. The growth strategy and the diversification strategy. To meet the needs of customers‚ Gerstner adopted the open systems so that standard
Premium Sociology Twitter Value added
International Business Machines- 2007 Case Study Reported By: ALARCON‚ Lyanne V. CRUZIN‚ Richelle Ann DIA‚ Minette SACE‚ Carla I. Introduction IBM was founded in 1888 as Herman Hollerith and the Tabulating Machine. It was incorporated in 1911 as “Computing-Tabulating Recording Co.” The company later changed its name to International Business Machines (IBM) Corporation in 1924 after becoming a Fortune 500 Company. Also known as “Big Blue‚” IBM has won several accolades.
Premium IBM Hard disk drive Revenue