CONFIDENTIAL BM/APR2011/MKT420 UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION COURSE COURSE CODE EXAMINATION TIME PRINCIPLES AND PRACTICE OF MARKETING MKT420 APRIL 2011 3 HOURS INSTRUCTIONS TO CANDIDATES 1. 2. 3. 4. This question paper consists of six (6) questions. Answer only four (4) questions in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this
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In this essay I will consider the social‚ economic and political factors of health promotion. In depth analysis of health promotion can be an enriching experience. While it has been acknowledged that it has an important part to play in the development of man‚ spasmodically it returns to create a new passion amongst those who study its history. Inevitably health promotion is often misunderstood by the easily lead‚ who are yet to grow accustomed to its disombobulating nature. With the primary aim of
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LABSHEET 2 1. Create a Table Place the cursor on the page where you want the new table > click the Insert Tab of the Ribbon > Click the Tables Button on the Tables Group. You can create a table with one of four ways: * Highlight the number of row and columns * Click Insert Table and enter the number of rows and columns * Click the Draw Table‚ create your table by clicking and entering the rows and columns * Click Quick Tables and choose a table 2. Enter Data
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The case against Microsoft was brought buy the U.S. Department of Justice‚ as well as several state Attorneys General. Microsoft is accused of using and maintaining monopoly power to gain an unfair advantage in the market. The case has been under observation for a long time‚ but the Justice department is having trouble coming up with substantial evidence against Microsoft. Specifically‚ the Department must prove:<br><li>That Microsoft has monopoly power and is using it to gain unfair leverage in
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1. How has Microsoft responded to competitive threats and opportunities in the past? What patterns do you see? Microsoft typically entered markets when it realized potential of dominance. The second time IBM asked Gates to build them an OS‚ Gates saw potential‚ believing that the OS would become a standard that other manufacturers could use as well. Microsoft bought DOS from another software vendor‚ modified it and licensed it to IBM. Gates held onto the copyright‚ and as he predicted he was
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features and they plan to add more and make this suite more and more easy to use. in simple words‚ MS office is being used everywhere official or unofficial. Introduction: MS office was launched on 1 August 1989 by Microsoft corp. The very first version of Ms Office was made up of Ms Word‚ Ms PowerPoint and Ms Excel and till now 16 versions of MS office have been released for windows and 12 for MAC. The different components of MS Office do different jobs in a particular
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Microsoft Project Summer 2006 BUS 597A INTRODUCTION In 1975‚ Bill Gates and Paul Allen created a company called Microsoft. More than thirty years later‚ Microsoft is a leader in the field of computer programming. Gates and Allen both had big plans for their company and came up with different ways of managing people and products in order to create possibly the most effective and versatile workforce of any corporation in existence. To study Microsoft’s way of doing business is to look at the
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computers come in handy and are very useful. Marketing companies‚ Wall Street‚ major companies like those use computers. With computers‚ you can upload files‚ download files‚ and download anything you want from the internet. You can view files from Microsoft word or PowerPoint or even Excel. Next‚ major car companies use computerized robots to make cars. I honestly feel bad‚ because thousands of people lost their jobs due to computerized robots. Now there are even some cars that can park its self without
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you start saving time‚ money and frustration. The guide is designed to help decision-makers quickly identify their specific needs‚ a critical step to take before contacting vendors and comparing product options. The guide includes a discussion of buyer types‚ product requirements‚ cost considerations and vendor relationship needs for several areas of networking technology‚ including: • Physical layer (including cables‚ switches‚ and wireless networks) • Routers (wired and wireless) • Internet
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Either the new unit must gain competitive advantage ih h i i ii d from its link with the corporation or vice versa. How attractive is the industry? How attractive is the industry? • An attractive industry – A high average return on investment g g – Suppliers and buyers have only modest bargaining power. power – Substitute products or services are few. – Rivalry among competitors is stable. i l i i bl – will be difficult to enter because entry barriers are high. What is cost of entry? What is cost of entry? • A A company can
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