Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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Country: Thailand Country Overview Overview of the Thai Banking Industry To begin with‚ the overall structure of the Thai financial sector is mainly consisted of the Bank of Thailand (BOT)‚ governed by the Ministry of Finance‚ whose duties are to maintain financial stability of the economic system and to supervise financial institutions – commercial banks‚ finance companies‚ credit foncier companies‚ and non-bank such as credit card and other non-collateralized loan activities. Other key
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1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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CRM & the Banking Industry http://www.ehow.com/how_6808577_implement-crm-banks.html Carl Wolf Currently residing in Coral Gables‚ Florida‚ Carl Wolf has been a banker and financial services professional for the past 41 years. He began to publish online articles about his profession in 2009. Wolf holds an associate degree from Los Angeles City College and a certificate in international banking. CRM & the Banking Industry Customer Relationship Management (CRM) helps banks to
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Information Systems in Banking Hubert Van de Vyver Kiev‚ 1-2 June 2006 This project is funded by the European Union and implemented by ING Institutional & Government Advisory Copyright © 2005 by ING Institutional & Government Advisory Services B.V. Introduction • Use and manage information systems to revitalize business process • Improve business decision making with information technologies • Gain competitive advantage on the market Management Information Systems in Banking - 1 Introduction Key
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Micro Environment Notes • The forces within an organisation’s industry that affect its ability to serve its customers and clients – target markets‚ partners and competitors. (Marketing 2nd Edition by Elliott‚ Rundle-Thiele Waller) - Customers - Clients - Partners - Competitors • All factors in the micro environment affect the marketing. Marketing managers‚ during the marketing process‚ must account for all factors in relation to marketing‚ specifically within the micro environment. Customers
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..............……….01 Types of MF Providers.......................................................................02 Major Highlights of the Sector……………………………………………..03 Micro finance in SMEs in Pakistan……………..………………………….11 Role of Microfinance in Poverty Alleviation…...................................05 Major challenges faced by MF sector………………..…………….10 Future Prospects…………………………………………………… Conclusion…...........................................................................
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1 INDUSTRY PROFILE 2.1 FINANCIAL MARKETS A financial market is a market in which people and entities can trade financial securities‚ commodities‚ and other fungible items of value at low transaction costs and at prices that reflect supply and demand. Securities include stocks and bonds‚ and commodities include precious metals or agricultural goods. Types of financial markets * Capital markets which consist of: * Stock markets‚ which provide financing through the issuance
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Definition The economic environment consists of external factors in a business’ market and the broader economy that can influence a business. You can divide the economic environment into the microeconomic environment‚ which affects business decision-making such as individual actions of firms and consumers‚ and the macroeconomic environment‚ which affects an entire economy and all of its participants. Many economic factors act as external constraints on your business‚ which means that you have little
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EXECUTIVE SUMMARY A retrospect of the events clearly indicates that the Indian banking sector has come far away from the days of nationalization. The Narasimham Committee laid the foundation for the reformation of the Indian banking sector. Constituted in 1991‚ the Committee submitted two reports‚ in 1992 and 1998‚ which laid significant thrust on enhancing the efficiency and viability of the banking sector. As the international standards became prevalent‚ banks had to unlearn their traditional
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