with. He further notes that a business environment refers to those factors and forces that affect the organizations performance and includes the internal environment and the external environment. The environment can be divided into Micro and Macro environment: Micro environment- This has direct impact
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values The common shared value of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded its business to many countries‚ the shared values of AirAsia as a Low-Cost Carrier never change. Value consistency across different markets helps AirAsia establish good brand reputation and
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Introduction to AirAsia Established in 1993 and officially started its operation on 18 November 1996‚ AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001‚ the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia‚ Tony Fernandes. From then‚ AirAsia cleared its former debts which worthed USD 11 million and became a profit-making low cost carrier. The main hub of AirAsia is in Kuala Lumpur
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International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is destructive and try to avoid direct price
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Master program in Business Administration Marketing Management BUSA 633 Company Case AirAsia: The Sky’s the Limit Submitted to Dr. Harbi Hasan Saturday‚ 22 December‚ 2012 Contents Contents ...................................................................................................................................................... 2 1 Introduction................................................................................................................................
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Prison Enviroment A prison environment is a place where inmates are physically confined and deprived of a range of personal freedoms. It is a cold and unfeeling place to be. There are many levels of conflict and tension (Foster‚ 2006). The prison environment influences the institutional management and custody by the growing population and the gangs within the facility. Overcrowding aggravates the natural conflicts that rely within the prisons walls which then escalate violence. When working with
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HSM 220-1 Checkpoint: Enviroment Factors Yesenia Echavarria The 4 external environmental factors are‚ economic factor‚ sociological factor‚ political/professional factor and technological factor. The economic factor is very important to any organization because is the one in charge to research for founding sources‚ clients or consumer or noncash revenue. The sociological factor has the task where manager have to attempt and understand community demographic‚ and is very important to understand
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Kerala’s development experience: a search for a micro response to a macro process abstract The concept of development‚ in the sense of achieving ‘human good’ has always been there since the advent of human society‚ only with varying understanding‚ emphasis‚ and implications. It is seen as a process‚ requiring constant response and continuous solutions and also as a result of human action‚ only through which‚ reorientation of any development process becomes possible (Varma‚ 1989:34). The past
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Þ Political Aspect: The first factor which shall be kept in mind while studying the macro environment of Starbucks is the political aspect. It has been seen that‚ Starbucks has significant levels of presence in the coffee market. Starbucks consists of various types of products for government offices‚ corporate offices‚ etc. In the year 2011‚ Seattle Coffee has been reported a growth double digit. It shall be taken into consideration that‚ the volume of growth in the overall coffee market has
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light the current state of the sector its progress and its problems. Through this study the researchers try to discuss the affect of various macro-economic factors of political‚ economic‚ social‚ and technological aspect on the industry and its related problems and prospects for the future. Keywords: PEST analysis‚ pharmaceutical sector‚ industry and macro economic factors Objectives of the Study The broad objectives of this study are as follows: (1) To study the influence of political forces
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