[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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2) How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? The book of Marketing Management defines “Market Segmentation” as the process of dividing the market into group(s) of similar consumers and selecting the most appropriate to serve. Eventually‚ the selected group will be called the target market. According to this definition and the case on hand‚ Printup must decide on the parameters according to which she should start the segmentation
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be left on the lens making it appear dirtier than before 4. State the name of each of the tagged parts on the microscope shown above in step 1 of the Procedures: (11 points) a. Ocular Lens b. Body Tube c. Arm d. Objective Lenses e. Stage f. Condenser g. Diaphragm h. Coarse Focusing Knob i. Illuminator j. Base k. Fine Focusing Knob 5. What type of microscope has primarily been used in this lab? (1 point) Compound
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Lab Title: Microscopy Objective: To learn how to use and care for a microscope and to know the parts of a compound microscope and to efficiently use the microscope to focus on specimen. Introduction A microscope is an optical instrument used for viewing very small objects‚ typically magnified several hundred times. It consist of different lenses such as: Scanning = 4X‚ Low power = 10X‚ High power = 40 or 43X‚ Oil Immersion = 100X. A microscope is an instrument
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movement of the stage when using the fine adjustment knob The coarse moves the stage at a fast level and the fine at a slower level When is it appropriate to use the coarse adjustment knob? It is apporatiate to use coarse on low power. Which objective lens do we begin with when viewing a slide? The 4 x When using the stage adjustment knobs while looking through the microscope‚ turning the large knob (on the top) to the right moves the image _up___________ while turning it to the left
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The ocular micrometer has no units. 5. Objective lens The objective lens gathers light from the specimen‚ magnifies the image of the specimen‚ and projects the magnified image into the body tube. Since no single objective lens can fulfill all the needs of someone using the microscope‚ several objective lenses of varying magnifications and numerical aperture are mounted on the rotation nosepiece. The nosepiece must click into place for the objective lens to be in proper alignmrnt. You will
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B Problem Statement Barbara Printup must determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is
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these devices help us to make our live easier. INTRODUCTION 2 OBJECTIVE 3 APPRECIATION 4 LIMITATIONS OF SIGHT 5 LIMITATIONS OF HEARING 6 DEVICES TO OVERCOME LIMITATIONS OF SIGHT 7 DEVICES TO OVERCOME LIMITATIONS OF HEARING 8 PHOTOS OF DEVICES – LIMITATIONS OF SIGHT 9 PHOTOS OF DEVICES – LIMITATION OF HEARING Humans have sight and hearing limitation. Without any devices‚ our sight and hearing was limited. the objective of learning about the limitation of sight and hearing: ● I have
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• What is the decision making process for Metabical? ◦ Who is involved? ◦ What role do they play? ◦ What are the stages in the process? In the launch of Metabical for the US market‚ several marketing decisions need to be made to bring a viable product into the market to maximize market penetration and gross margins over the PLC and to best serve the needs of the customers The players are • Health Care Professionals ◦ Will prescribe Metabical to their patients ◦ Can influence Insurance Companies
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microscope is plugged in and placed on the lab bench in front of the user to the point at which the slide is being clamped onto the stage. One can assume that the microscope is set up such that the stage is in its lowest position and that the low power objective is locked into place. 2. a) State the steps one would follow to achieve an efficient and ‘quick’ focus of a prepared slide in which the letter ‘K’ has been mounted. Assume that
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