"Metabical package size for drugs" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    Metabical

    • 997 Words
    • 8 Pages

    METABICAL ASSIGNMENT 1. This is an individual assignment. Each student must turn in a one-page worksheet for the Metabical case. Use the template on page 2 of this document. The document may be typed or handwritten. You are welcome to use bullet points. 2. While you may interact with other students on this case‚ the worksheet must be turned in on an individual basis. Your worksheet will impact your class participation grade. 3. The questions under “Points to Ponder” below may be treated as suggested

    Premium Health care Advertising Health care provider

    • 997 Words
    • 8 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Metabical

    • 582 Words
    • 3 Pages

    Desventaja: por la independecia del nicho‚ el precio depende del comportamiento del consumidor. Aprovechar el posicionamiento de Metabical. Ventaja: buena valoración del producto Desventaja: ya que el mercado es bastante amplio‚ los consumidores podrían no pagar por el producto Compared to the competition: Advantage: fixed prices serve as a benchmark for pricing of metabical Disadvantage: The product would be similar to the competition for the consumer. Measure the own value: Advantage: It would

    Premium Marketing Competition Market

    • 582 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    metabical

    • 2039 Words
    • 8 Pages

    METABICAL Problem Statement Cambridge Sciences Pharmaceuticals (CPS) wishes to determine the best possible target market in order to launch Metabical‚ the new weight-loss prescription drug that’s stipulated to be included in their portfolio. Importance of Positioning Strategies It’s important to note that finding the accurate positioning for any product within the market is crucial‚ given that historically when a product is incorrectly placed it tends to lack

    Premium Obesity Health care

    • 2039 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    metabical case

    • 1055 Words
    • 7 Pages

    How does Metabical compare to current weight-loss options? Answer: Metabical is revolutionary product and forecasted to be the first FDA approved prescriptive drug for overweight individuals with weight-loss goals. The previous prescriptive drugs have a negative side effects that out weighed its positives. Metabical‚ on the other hand‚ did not display as many negative effects in its trail runs and thus was being strongly endorsed by the medical community. The current weight-loss drugs can be classified

    Premium Obesity Weight loss Cancer

    • 1055 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Metabical Case Study

    • 1569 Words
    • 7 Pages

    Planning Professor Patton 3/5/14 Metabical: Pricing‚ Packaging‚ and Demand Forecasting for a New Weight-Loss Drug Case 1. How does Metabical compare to current weight-loss options? There are only several other weight-loss options in the market competing with Metabical. The first is prescription drugs. These are prescribed for use only by obese and severely obese individuals. This meant that only individuals with BMI of over 30 who were prescribed weight-loss drugs were using appetite suppressants

    Premium Obesity Medical prescription Drugs

    • 1569 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Metabical Analysis

    • 1291 Words
    • 6 Pages

    Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss‚ which was the first and only prescription drug to obtain FDA approval. The drug was developed to help aid people in the overweight segment to lose 10 to 30 pounds. Barbara Printup is the marketing director in charge of selecting a price for the new prescription drug. In a study CSP did with Metabical‚ people with a body mass index (BMI) of 28 to 30 had an average weight loss of 26 pounds over a

    Premium Obesity Marketing

    • 1291 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Metabical Case

    • 5146 Words
    • 21 Pages

    prescription drugMetabical. Barbara Printup‚ Senior Director of marketing for Cambridge Sciences Pharmaceuticals (CSP) will be the person who is responsible in the product launch of Metabical which scheduled for January 2009. It was now February 2008‚ and Printup¶s first order of business was to develop a viable positioning strategy and associated marketing communications plan for Metabical. 2.0 Executive Summary Cambridge Science Pharmaceuticals (CSP) came out with the first prescription drug approved

    Premium Marketing Obesity Weight loss

    • 5146 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    Metabical Case

    • 1213 Words
    • 5 Pages

    1.) Metabical’s initial focus should be on consumer segmentation. The drug can be targeted towards both men and women; however‚ a focus on women may be more worthwhile. In terms of weight-loss‚ women exhibit more of a desire to change their overall body image‚ and showcase a motivation to eat‚ look‚ and feel healthier. (See Exhibit 3 in Case Book) Metabical’s age demographic segmentation would have a stronger response from the middle 25-34‚ 35-44‚ and 45-54-age sector that is moderately overweight

    Premium Obesity Weight loss Medical prescription

    • 1213 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Metabical Case

    • 1082 Words
    • 5 Pages

    individuals would likely provide personal encouragement to undergo the Metabical process and move from the “think” to the “do” stage. Metabical’s advertisements also provide the “pull” by providing information that is needed to educate consumers on the benefits and points of differentiation that Metabical offers its customers. Health care professionals provide the “push” for individuals to begin taking a prescription drugs for weight loss. People tend to rely on the advice and recommendations

    Premium Marketing Health care Weight loss

    • 1082 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Metabical: Case Analysis

    • 1448 Words
    • 4 Pages

    272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key

    Premium Obesity Pharmacology

    • 1448 Words
    • 4 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50