272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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2) How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? The book of Marketing Management defines “Market Segmentation” as the process of dividing the market into group(s) of similar consumers and selecting the most appropriate to serve. Eventually‚ the selected group will be called the target market. According to this definition and the case on hand‚ Printup must decide on the parameters according to which she should start the segmentation
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B Problem Statement Barbara Printup must determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is
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• What is the decision making process for Metabical? ◦ Who is involved? ◦ What role do they play? ◦ What are the stages in the process? In the launch of Metabical for the US market‚ several marketing decisions need to be made to bring a viable product into the market to maximize market penetration and gross margins over the PLC and to best serve the needs of the customers The players are • Health Care Professionals ◦ Will prescribe Metabical to their patients ◦ Can influence Insurance Companies
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Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
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Essay Writing: An essay is a piece of work written in a personal point of view and explains about a particular topic in detail. It is a continuous flow of information without headings‚ subheadings or numberings. It is divided into three main parts which are the introduction‚ body and the conclusion. Essays have a major part in every student’s academic career. Students have to make essays to make their assignments and other writings. The introduction of the essay mentions about the purpose of writing
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Bankers Adda How to write Essay in SBI PO Exam? Dear readers‚ as you know that SBI PO 2014 Paper will also contain a Descriptive Test of 50 marks (1 hour duration)‚ which will consist of English Language Comprehension‚ Short Précis‚ Letter Writing & Essay). So‚ here we are presenting you "How to write Essay?" and few points to remember while writing an essay in the exam‚ which will be important for upcoming SBI PO exam. How to write an essay? 1. Analyze the prompt. Note exactly what
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Prewriting for your Essay 1 Pick a topic. Descriptive essays generally focus on a person‚ a place‚ an event‚ or a thing. Writers convey an idea about their topic by describing the topic for the reader in a ‘show‚ not tell’ manner.[1] Showing and not telling means that you paint a picture for your reader. For example‚ instead of saying‚ “There were trees near the lake” you could say‚ “The lake stared through the trees‚ a wide grey eye trapped in a perpetual state
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A process analysis essay explains a series of events. Often process analysis essays are written chronologically so that readers can perform a set of steps. To write a process analysis essay‚ you need to understand the steps involved in a process‚ how they relate to one another and how they lead to the end result. The steps below will help you in developing and writing a process analysis essay that effectively and accurately explains the process to your reader.Difficulty: Moderately EasyInstructions1
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