Demand and Elasticity Linear demand curve: Q = a – bP Elasticity: E d = (ΔQ/ΔP)/(P/Q) = -b(P/Q) E d = -1 in the middle of demand curve (up is more elastic) Total revenue and Elasticity: Elastic: Ed < -1 ↑P→↓R (↑P by 15%→↓Q by 20%) Inelastic: 0 > Ed > -1 ↑P→↑R (↑P by 15%→↓Q by 3%) Unit elastic: Ed = -1 R remains the same (↑P by 15%→↓Q by 15%) MR: positive expansion effect (P(Q) – sell of additional units) + price reduction effect (reduces revenues because of lower price (ΔP/ΔQ)/Q)
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Aggregate Demand AGGREGATE DEMAND (AD‚ for short) = C + I + G + (X-M) • The aggregate demand curve is not focused on a single good or service. The AD curve is focused on overall demand for all final goods & services produced across the entire economy. • Determinants of Aggregate Demand: Although the shape of the AD curve is similar to the shape of a single market demand curve‚ its shape is based on entirely different principles from what we studied in Chapter 3. To elaborate‚
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Supply and Demand The supply and demand process can be somewhat difficult and knowing the fundamental factors on both sides is essential to business success. Focusing on the Chick-fil-A fast food chain‚ there are factors that are a determinant to supply and demand. A technology change‚ the price of substituting goods‚ population changes and consumer preferences all impact business operations. Technology changes within Chick-fil-A restaurants will allow locations to run efficiently and assist
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Mai Nguyen New Product Planning Professor Patton 3/5/14 Metabical: Pricing‚ Packaging‚ and Demand Forecasting for a New Weight-Loss Drug Case 1. How does Metabical compare to current weight-loss options? There are only several other weight-loss options in the market competing with Metabical. The first is prescription drugs. These are prescribed for use only by obese and severely obese individuals. This meant that only individuals with BMI of over 30 who were prescribed weight-loss drugs
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Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss‚ which was the first and only prescription drug to obtain FDA approval. The drug was developed to help aid people in the overweight segment to lose 10 to 30 pounds. Barbara Printup is the marketing director in charge of selecting a price for the new prescription drug. In a study CSP did with Metabical‚ people with a body mass index (BMI) of 28 to 30 had an average weight loss of 26 pounds over a
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an age group of 25-54 would have a stronger response rate. Metabical aims to be affordable‚ but since it is a prescription drug that is not covered by most insurance plans‚ individuals with an annual income of $40‚000 or more would be more financial able to cover the costs of the drug. Focusing on potential consumers needs‚ benefits‚ and attitudes can help behaviorally segment the consumer market. The need that the ideal Metabical consumer is looking to achieve should be weight-loss with the
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aware of how excess weight is affecting their well-being. These individuals would likely provide personal encouragement to undergo the Metabical process and move from the “think” to the “do” stage. Metabical’s advertisements also provide the “pull” by providing information that is needed to educate consumers on the benefits and points of differentiation that Metabical offers its customers. Health care professionals provide the “push” for individuals to begin taking a prescription drugs for weight
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Demand Varies by Market Segment Random fluctuations usually are caused by factors beyond management control. However analysis will sometimes reveal that a predictable demand cycle for one segment is concealed within a broader‚ seemingly random pattern. This fact illustrates the importance of breaking down demands on a “segment-by-segment” basis. For instance‚ a repair and maintenance shop that services industrial electrical equipment may already know a certain proportion of its work consists of
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large number of small private enterprises. Production and management strategies are made by private capitalists according to changing in market supply and demand. Private capitalists are free to participate or exit the economic activity of any of industries. The form of price is spontaneous in market. It shows the change of supply and demand‚ it can distribute the scarce resources to producers‚ and also distributes goods and services to consumers. Consumer rights Consumers are the main part of
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ECONOMICS “Kinds Of Elasticity Of Demand” “Factors Influencing Elasticity Of Demand” GROUP 2 ROLL NO | NAME | 7 | PRAVEEN KUMAR K L | 8 | PRAVEEN R | 9 | PRITHVI LINGH HONNESH | 10 | PRITHVI P M | 11 | PRIYA DARSHINI B A | 12 | PRIYANKA JAHAGIRDAR | ------------------------------------------------- ABSTRACT From the managerial point of view‚ the knowledge of nature of relationship between demand and its determinants alone is not sufficient
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