is a major publicly traded sportswear and equipment supplier based in the United States. was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike‚ Inc. in 1978. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Nike markets its products under its own brand as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan. Point Of Parity (POP) Nike catagorized itself in the high-end sport shoes segment
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Track and Field Athletics The Track and Field Athletics‚ better known as Track and Field‚ have changed significantly since their birth in Olympia around 776 B.C. The Track and Field Athletics are one of the greatest events to watch. It is the greatest sporting event‚ drawing many spectators and creating much interest in at the summer Olympics. (Wallechinsky‚ 751) More athletes and more nationalities compete in Track and Field than in any other Olympic sport. Track and Field events have come
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Athletic Shoes Industry Strategy Comparison Report of Nike‚ Inc. and Adidas AG wei 4/30/2010 ABSTRACT This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry‚ and the companies that operate within it. This analysis includes a comparison of Nike‚ Inc. and Adidas AG who are footwear manufacturers in the world. However‚ Nike spent thirty years developing from the
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What is Athletic Training? Athletic Trainers are highly educated and skilled professionals specializing in athletic health care. As part of a complete healthcare team‚ the Athletic Trainer works under the direction of a physician and in cooperation with other healthcare professionals‚ athletic administrators‚ coaches and parents. Athletic Training is recognized by the American Medical Association (AMA) as an allied healthcare profession. The AMA recommends Athletic Trainers in every high school
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Research Paper Intercollegiate athletics is an excellent public relations and fund raising arm for colleges‚ while providing education and training to future professional athletes. Academic programs have always criticized college athletic programs. There are five main reasons or accusations as many will call it. First it is said that all major and some smaller colleges routinely lower the admission standards for athletes because of the exposure that they bring to the university. The Ivy League
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Athletic trainers are health care professionals who diagnose‚ treat‚ rehabilitate‚ and prevent acute or chronic injuries involving the physically active population. Athletic trainers who work in a high school‚ college‚ or professional sports setting know their athlete in and out. The athletic trainer’s goal is to return the athlete to their activity as healthy as possible. Rehabilitation is the key to returning to health. But what about the psychological side of the injury? Can athletic trainers
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possible job settings? When people hear athletic trainer‚ most people think about working with athletes or for a team. Athletic trainers are lucky enough to work in any type of setting. Professional sports team‚ airports‚ and military are just some of the settings an athletic trainer can work at. “Although there is that option of working in different setting‚ most athletic trainers work in colleges and universities‚” says Annie Martin who used to be an athletic trainer for Washington State University
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Certified Athletic Trainer The National Athletic Trainers Association defines a certified athletic trainer as‚ “An athletic trainer that encompasses the prevention‚ examination‚ diagnosis‚ treatment and rehabilitation of emergent‚ acute or chronic injuries and medical conditions.” According to Becoming an Athletic Trainer‚ “Athletic Trainers (ATs) are health care professionals who collaborate with physicians to give preventive services‚ emergency care‚ clinical diagnosis‚ therapeutic intervention
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Athletic Training For most jobs‚ athletic trainers need a bachelor’s degree in athletic training from an accredited college or university; however‚ master’s degrees are also common. The Commission on Accreditation of Athletic Training Education (CAATE) accredits most programs. All programs have both classroom and clinical components. Courses include science and health-related courses‚ such as anatomy‚ physiology‚ nutrition‚ and biomechanics. Athletic trainers may need a higher degree to be eligible
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is an athletic trainer? The certified athletic trainer is a qualified health care professional educated and experienced in the management of health care problems associated with physical activity. Specifically‚ the Athletic Trainer specializes in six practice areas or performance domains established by the National Athletic Trainers’ Association Board of Certification (NATABOC) Prevention of Injuries Recognition‚ evaluation and assessment of injuries Immediate care of athletic injuries
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