Group Buying Industry Overview Before we can group buy via Internet‚ tuangou was developed in China a few years ago. Tuangou means the same thing as group buying or collective buying. Tuangou allows people to invite other people and to buy the same merchandise at the same in large amounts
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1. Why has eBay struggled in Japan‚ China and other Asia markets? eBay is an online auction service whose business model is ideally suited to the Web. EBay stores no inventory and ships no products. Instead‚ it derives its revenue from the movement of information‚ an ideal task for the Internet. EBay has taken its model to numerous foreign markets and been successful‚ particularly in England‚ France‚ and Germany‚ however‚ eBay has failed to achieve the same success in the Asian markets. There
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brand loyalty. If consumers of Airasia do not have brand loyalty‚ then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Airasia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Airasia. ii) High capital requirement. The industry of airline needs large volume of start-up capital. The cost of setting up of offices‚ buying or leasing aircraft
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3‚ No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department‚ Faculty of Business Middle East University‚ Amman‚ Jordan E-mail: hkhraim@meu.edu.jo Received: January 24‚ 2011 Accepted: February 9‚ 2011 doi:10.5539/ijms.v3n2p123 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion‚ and
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INTRODUCTION :AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. It has been named as the world’s best low-cost airline‚ and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia‚ HYPERLINK "http://en
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Effect of Sales Promotions on Consumer Buying Behavior in Branded Apparels in India. Abstract INTRODUCTION Basically‚ promotion is first introduced in the 4Ps of marketing. The four Ps represents the marketing mix (Product‚ Price‚ Place & Promotion) and the promotional mix is the important term used to explain the set of tools of the business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising‚ Public relation‚ Direct marketing‚ Personal
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Characteristics affecting consumer behaviour ❖ Introduction: - Founded in 1971‚ since then‚ Shangri-la Hotels and Resorts has developed consistantly to become one of the world’s finest hotel companies nowadays. It has received numerous positive feedbacks from customers and awards. - We are going to discuss about the characteristics that affecting consumer behaviour and how Shangri-la has succeeded fulfilling them. ❖ Cultural factors: - Not many people know the fact
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1.0 Introduction 2.1 Skinfood is a South Korean cosmetics manufacturer with headquarters in Seoul since 1957 that launched their first shop in 2004 in Korea. The motto of their product is “good food for health is also good for the skin” which make them become the first food cosmetic brand developed with a differentiated unique concept of ’food’. Then‚ because of that‚ it became a well-known cosmetic and skincare brand in many countries outside South Korea such as Taiwan‚ Malaysia‚ Singapore
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Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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The Feasibility of Papaya (Carica papaya) Skin Extract as a Potential Meat Tenderizer A Science Investigatory Project Submitted as an entry to The Local Science Fair Of the University of the Immaculate Conception Proponents: Jema Christine Enrile Grace Anne Ilaya Rod Peter Mendez IV-St. Anne Ms. Genavaive Melendres Project Adviser Abstract This study is aimed to determine the feasibility of the papaya (carica papaya) skin extract to become a meat tenderizer. This means
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