Syllabus School of Business MKT/431 Version 1 Small Business Marketing Schedule:12/04/2013 - 01/15/2014 Campus: PUERTO RICO CAMPUS Group ID: BS0613WE 3 Credits 36 Contact Hours Copyright © 2009 by University of Phoenix. All rights reserved. Course Description Knowing your customer‚ growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities‚ creating value
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Marketing Plan Addition MKT/431 Marketing Plan Addition For a business to be successful‚ it must determine what its distribution plan is‚ what pricing and positioning are best for the business‚ and the type of technology to use to connect with its customers. A distribution plan consists of how customers will utilize the service. Pricing and positioning explain the businesses market position about the competition‚ what pricing strategy will be used‚ and how the pricing supports
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Writing Assignment #1: Business Memo with Documented Research Grade: 5 points (5%); Due November 4‚ 2012 Format: Use the memo format in Figure A-9 in Appendix A; Figure A.9 is also located in the Doc Sharing area of the course. Length: 2 pages (not including bibliography) References: Provide at least 4 footnoted or parenthetically cited references‚ and a bibliography. One of these references should come from one of Park’s Online Library databases (Lexis-Nexis‚ Ebsco‚ ProQuest‚ etc.). One reference
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Business Memo To: BOB Kai: Operations Manager and Bo Dickison: Warehouse Manager CC: All Staff: Operations and Warehouse From: Chastity High Bear: Operations Team Management Date: 01/15/2013 ------------------------------------------------- Many companies face a challenge that seems to burden them with contradiction: how to reduce transportation and operations costs while increasing customer service levels. Designing the right global supply chain network provides a solution to both issues
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Business Memo: Social Engineering Threats Ray Ruiz BSA/310 April 17‚ 2013 Fred Bennett Business Memo: Social Engineering Threats With the advancement of technology in the work place‚ the opportunity for malicious users to infiltrate and corrupt your business increases. Knowing what types of methods these individuals are using will help you in developing preventative measures. Keeping employees informed of the ways to recognize and respond to social engineering techniques are important to
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MEMORANDUM September 7‚ 2012 To: From: Subject: The importance of segregation of duties for a small business This memo is in response to your concern of how your company’s performance improves effectively. A strong internal control will definitely play an important role to achieve your goal. The memo will first explain what internal control is. It is then followed by discussing segregation of duties‚ which is a key factor of internal control. I also include some examples of how duties
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Memo 2 To: All Employees From: Starbucks CEO Date: 19 February 2013 Subject: Employees Behavior Management All Employees‚ Starbucks is the premier roaster and retailer of specialty coffee in the world. Our company suggested having the best service for the customers. Therefore‚ we expect Starbucks workers to understand and taking serious responsibility to provide the best service in our neighborhoods. There are customers complain about the behavior of the employees working attitude.
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A Business Marketing Plan: Hunger Solution & Training Company John Garven Strayer University‚ Lower Bucks County Dr. Tony Muscia I n s t r u c t o r MKT 500- Marketing Management September 6‚ 2012 Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville‚ the suburb of Monrovia‚ Liberia‚ West Africa‚ my country of origin. The business which is to be named “Hunger Solution & Training Company” derived
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The business partnering model and its impact on both the HR function and HR practice Since the concept of the business partnering model was introduced by Ulrich in 1997‚ the composition of the HR function has dramatically changed. As Goodge (2005) identified‚ “partnering is fundamentally changing almost every HR function‚ every HR job‚ and every HR career” (Pg. 32). Ulrich argued that HR needed to deliver on both a strategic and administrative level and identified four key roles through which organisations
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1. Why do you think is it important for HR to be a strategic partner to the business? I think that it is important for HR to be a strategic partner for a business because HR partners help Motivate‚ engage and help retain exceptional employees for the company. They also help to do this by having the right Training curriculums to help enhance employee’s current skills or provide them with new skills that are in line with the businesses activities which will help in time improve the company’s capability
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