MEDIA VEHICLES AND THEIR TYPES: Deciding to include advertising in the communication mix process is a relatively easy decision compared to deciding which media and media vehicle (for example which magazine or which cancel on TV‚ etc.) Most of the advertising budget gets spent on the media (and not the creative or production side).This is why a careful planning‚ negotiating and knowledge skills are very important. Expertmedia planners and buyers got the best out of the advertising by finding the right
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Mass vs. local Mass media is distinguished from local media by the notion that whilst the former aims to reach a very large market such as the entire population of a country‚ the latter broadcasts to a much smaller population and area‚ and generally focuses on regional news rather than global events. A third type of media‚ speciality media‚ provides for specific demographics‚ such as specialty channels on TV (sports channels‚ porn channels‚ etc.). These definitions are not set in stone‚ and it is
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Advertising gets to people through different forms ofcommunication. Newspapers‚ magazines and direct mailbelong to print media. TV‚ radio and the Internet are among the most important electronic media. Newspapers Almost half of a newspaper is made up of ads. Local papers have ads of local companies‚ but nationwide newspapers also advertise products that are sold all over the country. Most papers are published daily so new ads ‚ like products on saleor movie openings can be placed every day.
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Advertising Narrowed topic: Types of Advertising Media Purpose: To educate the readers about the various types of advertising media through which companies can advertise their products‚ in order to promote their businesses. Thesis: Advertising has become an essential element of the corporate world and hence many companies allot a considerable amount of resources towards advertising their products either by the print media‚ outdoor media and broadcasting media advertising. Intro:
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primary types and uses of twisted-pair cables Describe the primary types and uses of coaxial cables Describe the primary types and uses of fiber-optic cables Describe the primary types and uses of wireless media Compare and contrast the primary types and uses of different media CHAPTER 8 Network Media Types Network media is the actual path over which an electrical signal travels as it moves from one component to another. This chapter describes the common types of network media‚ including
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Type of mass media Mass media are media‚ which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages‚ or the high-technology media that are available today‚ one thing that we all agree upon‚ is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand‚ but in addition to the entertainment‚ mass media also remain to be an effective medium for communication‚ dissemination of information‚
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Stern‚ C.W. and Stalk‚ G. Jr. (1998). Perspectives on Strategy: From the Boston Consulting Group. London‚ England: John Wiley and Sons. Hindle‚ T. (2012). The Economist Guide to Management Ideas and Gurus. London‚ England: Profile Books Ltd. Vehicle (Competitive strategy and international expansion) i) Business Level Strategy (competitive strategy) Incorporating Porters generic strategies‚ BreadTalk can adopt the differentiating and cost leadership. For differentiating strategy‚ BreadTalk
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Advertising - Advertising is any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. There are three goals of advertising. These goals are to: Inform‚ Persuade‚ and Remind. The major media types for advertising are: Newspapers‚ Television‚ Direct mail‚ Radio‚ Magazines‚ Internet‚ Outdoor (billboards‚ blimps‚ etc.)‚ Yellow pages‚ Newsletters‚ Brochures‚ and Telephone The traditional conceptual model for creating any advertising or marketing
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Sophisticated societies are dependent on mass media to deliver health information. Marshall McLuhan calls media "extensions of man." G. L. Kreps and B. C. Thornton believe media extend "people’s ability to communicate‚ to speak to others far away‚ to hear messages‚ and to see images that would be unavailable without media" (1992‚ p. 144). It follows that employment of mass media to disseminate health news (or other matters) has‚ in effect‚ reduced the world’s size. The value of health news is related
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I have been given the opportunity to write about the two commonly used media vehicles. The Straits Times and MediaCorp TV news. Well‚ it actually is an assignment but we all have to start somewhere and I believe this is my starting ground. The styles and how they bring about the news to its audience varies. Let me just state how these media vehicles vary from one another before divulging into the deeper points. The newspaper bring a rich‚ detailed account of yesterday to their readers every
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