Mission Statement: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit. (source: Southwest.com website) Vision statement: Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive
Premium Airline Southwest Airlines
attribute the success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly‚ the new Southwest CEO since 2004‚ been able to maintain the profitability of Southwest Airlines while insuring
Premium Southwest Airlines Low-cost carrier Airline
Executive Summary As Southwest continues expanding‚ it is important that they maintain the low cost structure that has made them so successful historically. As larger and more congested destinations are added to Southwest’s routes‚ they must focus on customer service as the on-time arrivals and other metrics are certain to deteriorate. Additionally‚ in order to protect from volatile fuel prices‚ it would be prudent to expand the fuel-efficiency of the fleet by capitalizing on Boeing’s most
Premium Low-cost carrier Airline Southwest Airlines
What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
Premium Marketing Airline Strategic management
A CASE STUDY OF JEMELE HILL’S SUSPENSION AND MEDIA ETHICS Student Name Institution Name Date INTRODUCTION Looking critically into the suspension of Jemele Hill‚ an anchor of Sports Center by Entertainment Sports and Programming Network (ESPN) based on the allegation of violation of media ethics. Hill‚ an American sports journalist with ESPN was suspended following a series of controversial tweets she made critical of the President and in response to Jerry Jones owner of the Dallas Cowboys
Premium United States President of the United States Donald Trump
Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
Premium Southwest Airlines
Case 21 Southwest Airlines Contents Introduction 1 The Problem 1 The Analyses 2 The Alternatives 3 The Recommendations 4 Conclusions 4 References 4 Introduction Millions of people fly everyday. Southwest airlines provide low-fare travel among 58 cities in the United States. Although the airline industry suffered greatly in the aftermath of September 11‚ Southwest was able to continue to hold strong. Southwest airline continues to maintain steady sales as much of the industry
Premium
Background The Niyamgiri hills located in Odisha state contains rich biodiversity in the form of forests which are home to a large variety of flora and fauna including the endangered Bengal tigers and Indian elephants. This area was in fact designated as the elephant reserve by Orissa state in 2004. Two perennial rivers‚ the Bansadhara and Nagabali flow from this hill range‚ which is the critical source of drinking and irrigation water for many districts in Orissa as well as Andhra Pradesh. The
Premium Aluminium Government Mineral
In this case‚ it makes sense to also consider these factors because of the role that Beacon Hill has played in the history of the U.S. and because as the BHCA there is a community that benefits and derives something from the cultural property here. The basis for
Premium United States United States Declaration of Independence United States Constitution
310-01 October 20‚ 2011 Chapter 10 Case Study 1. What has been Southwest’s traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades? Traditionally‚ Southwest used a low-price strategy. They were known as always offering the cheapest flights. The air line did not serve meals‚ had no assigned seats‚ no electronic entertainment‚ and no retirement plans for employees. Because Southwest had such lower costs‚ they were able
Premium Pricing Airline Loyalty program