78 Harvard Business School Marketing Cases Black & Decker Corp.: Household Products Group‚ Brand Transition Case © The McGraw−Hill Companies‚ 2001 Harvard Business School 9-588-015 Rev. October 6‚ 1992 The Black & Decker Corporation Household Products Group: Brand Transition In April 1984‚ Black & Decker Corp. (B&D) acquired the Housewares Division of General Electric Co. (GE)‚ combining the GE small-appliance product line with its own household product line to form the Household
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With these few changes Patrick Webb should see an improvement in Harvest Farm Food profits. Perreault‚ W.‚ Cannon‚ J.‚ & McCarthy‚ E.‚ (2011). Basic marketing: A marketing strategy planning approach. (17 ed‚ Vol. e) New York‚ New York: McGraw Hill Irwin
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data_tool=latest_numbers&series_id=LNS14000000. August 24‚ 2005. Corporate Communications. Facts Sheet- History‚ April 04‚ 2005. http://www.2standardandpoors.com/serlet/satellite?pagename=sp/sp_article/Artilcle Temp.html August 25‚ 2005. Maureen O ’Shea. The McGraw-Hill Companies. Standard and Poor ’s 500.
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References: Fajardo‚ Feliciano R. Economics. Rex Bookstore‚ Inc.‚ 2004. Frank‚ Robert‚ et al. Principles of Microeconomics‚ 3rd Edition. Mcgraw Hill Companies‚ New York‚ USA‚ 2007. Griffiths‚ Alan. Applied Economics‚ 10th edition‚ USA: Mcgraw Hill Companies‚ Inc. Publishing Company‚ 2004. Hall‚ Robert M. et al Microeconomics Principles and Applications‚ 3rd Edition. USA: Thomson South-Western‚ 2006. Hartford‚ Charles Economics: Principles
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References: Cooper‚ D. R.‚ Schindler‚ P.S. (2003). Business Research Methods; Introduction to Business Research. New York: McGraw-Hill Companies. Eighth Edition. Lind‚ D. A.‚ Marchal‚ W.G.‚ Wathen‚ S.A. (2004). Statistical Techniques in Business & Economics. The McGraw Hill‚ 12th Edition University of Phoenix. (2008). Week one: Scenario one. Retrieved February 16‚ 2008‚ from University of Phoenix‚ Week One‚ rEsource‚ Scenario One‚ USA World Bank
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References: Kreitner‚ Robert‚ & Kinicki‚ A. (2004). Organizational behavior (6th Edition). New York: The McGraw-Hill Companies. McShane‚ S. L.‚ & Von Glinow‚ M. (2004). Organizational behavior: Emerging realities for the workplace. New York: The McGraw-Hill Companies.
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References: McGraw-Hill/Irwin‚ a business unit of McGraw-Hill Companies Inc.‚ Understanding Business 2010: Management and Leadership. New York‚ NY: 1221 Avenue of Americas
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Cited: Gregory‚ Hamilton. Public Speaking for College Career; Tenth Edition. New York. McGraw Hill. 2013. Print.
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This page intentionally left blank. Praise for Becoming a Successful Manager “The authors make an anatomical evaluation of the practical dos and don’ts to becoming an outstanding manager. They create a powerful‚ easy-to-read text that will benefit managers at all levels. For organizations seeking to create competitive advantage through people development‚ the tenets and practical suggestions put forward become a living process and mandatory reading.” Dorset Sutton Vice President/Managing Director
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