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    Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………

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    performance from them through effective and efficient management (1997). On the 1920’s a man named Frederick Taylor known as the father of scientific management who described management as a science with employees having specific but different responsibilities; encourage the scientific selection‚ training and development of workers and equal division of work between workers and management thus sparking an important evolution to the business world making a dramatic increase in productivity (Estrada)

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    Corporate social responsibility (CSR) is an increasingly important issue for all businesses around the world. CSR covers economic‚ legal‚ ethical‚ and philanthropic responsibilities of firms. Explain the factors that may motivate an MNE to adopt CSR in its international business strategy and operations. How might the country context influence the types of CSR initiatives undertaken? Support your answer with real world examples or cases. Introduction In the beginning of the 1980s state and

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    Does CSR (Corporate Social Responsibility) help firms increase sales and contribute increasing market share in retail sector? CSR - A new business strategy! A Dissertation Acknowledgment The researcher wishes to acknowledge the following people who extended assistance in the preparation and realization of this research up to its completion: Name Position or Occupation or Vocation Abstract This dissertation explores the relevance of social corporate responsibility (CSR) to business

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    throughout its internal & external environment is meant to succeed. Corporate Social Responsibility is one paradigm that is the first to get affected with any kind of change in the organization. This study will relate whether strategic changes in an organization with respect to Corporate Social Responsibility activities are easily taken by the internal and external environment of an organization just because it is a Corporate Social Responsibility activity or it has to face challenges while implementations

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    CORPORATE SOCIAL RESPONSIBILITY The term social responsibility means different things to different people. Generally‚ corporate social responsibility is the obligation to take action that protects and improves the welfare of society as whole as well as organizational interests. According to the concept of corporate social responsibility‚ a manager must strive to achieve both organizational and societal goals. Current perspectives regarding the fundamentals of social responsibility of businesses

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    Mushtaque Ali Jariko‚ PH.D student‚ Aalborg University‚ Denmark. ABSTRACT: The role of business in society has been debated in economic literature for a long time. Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record performance. More widely‚ CSR encompasses the extent to which companies should promote human rights‚ democracy‚ community improvement and sustainable

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    Corporate social responsibility is the balanced methodology for organisations to address economic‚ environmental and social issues in a way that aims to benefit individuals‚ communities and society. In this essay we will put our opinions about leadership‚ and how it can have a significant impact on how a CSR agenda and its related activities are developed and implemented. We will then focus on the comments made by Chin‚ Bambrick and Treviño (2013) and see if it’s more related to the behaviour theories

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    Chapter 1: Corporate Social Responsibility (CSR) • Definition o How the action and conduct of corporation affect society. Corporate have the duty to improve and protect society through the business. • Four Different Perspective o Economic Responsibility:  Maximize profits.  Fair pricing and quality products.  Stakeholders in Corporation:  Shareholders.  Employee.  Upper Management.  Customer/Consumer.  Vendors/Supplier.  The key is to be able to balance and decide which

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    CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions‚ balancing the needs of stakeholder with their need to make profit. A company’s stakeholders are all those who are influenced by and can influence a company’s decisions and action‚ both locally and globally. Business

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