and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of its first franchised restaurant by Ray Kroc‚ in Des Plaines‚ Illinois on April 15‚ 1955. McDonald’s has always been a franchising company and has relied on its Owner/Operators to play a major role in the System’s success. McDonald’s remains committed to franchising as a predominant
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An Ethical Organizational Communication Analysis of McDonald’s Yijun Zhang October 17‚ 2014 The McDonald’s corporation was started in 1940 and has since grown as a fast food entity‚ with restaurants and supply outlets all over the world. Maurice and Richard McDonald started a Bar-B-Q restaurant in San Bernardino‚ the United States in 1940(“McDonald’s History”). In 1948‚ they introduced the “Speedee Service System” and the CEO Ray Kroc established the McDonald’s System Inc. in Illinois in 1955. In
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the Business Model operated by Mc Donald in terms of its Advantages and Drawbacks? The Business Model in Mc Donald is operated by franchisees. They pay about 4% of revenue in addition to rents. If we looked at the model we will find that the company has lands and buildings. So the company keeps its revenue‚ but the franchisees bearing some risks. Strengths of McDonald’s model The benefits and advantages of this model can be seen by some features that determined the success and excellence of execute
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FRANCHISING CHAPTER 1 History and Overview Introduction Franchising has a track record as a way to speed growth through expansion of business. Since the 1950’s‚ franchising has been the leading edge of business by showing impressive growth rates in overall sales and market shares. Franchising is a concept which began in the 1950’s with companies like McDonald’s‚ Burger King‚ Dunkin’ Donuts‚ Kentucky Fried Chicken‚ Holiday Inn‚ Midas Mufflers and Dairy Queen. Due to abuses in the sales process
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join an already existing company. One way to go into business with an already existing company is franchising. According to Entrepreneur.com‚ franchising is 殿 continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing‚ training‚ merchandising‚ marketing‚ and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product‚ service or method obtains distribution
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SWOT analysis of McDonalds. Having one of the most favorite burgers in the world‚ McDonalds is a brand which will hardly be missed by anyone. The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas
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Schanzmeyer 14-Sept-09 McDonalds Corporations is one of the largest and most globally recognizable brands and serves nearly 47 million customers daily. MCD operates in more than 118 countries and as of yearend 2008 had over 31‚000 locations worldwide. McDonalds operates the majority of the restaurants through franchising agreements and in 2008 only 6‚502 were ran by the corporation. MCD is headquarter in Oak Brook‚ IL and employs over 400‚000 people worldwide. McDonalds was founded in 1948 by Dick
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Cross Cultural Perspective: McDonald’s India ETH/316 May 1‚ 2014 Cross Cultural Perspective: McDonald’s India McDonald’s launched it first restaurant in 1996. Unlike any other market‚ McDonald’s corp. has ventured in‚ India showed to be one of the toughest. As India’s population is very diverse and complex between different communities‚ religions‚ beliefs‚ and value systems‚ Mcdonald’s had to consider the cultural‚ economical and sociopolitical factors. Cultural Issue Because 80% of the population
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Franchising Chapter1 Objectives • Understand definition & concept of franchising . • Types of franchising . • Benefits & pitfalls of franchising . 2 Introduction • Mr. Menon an NRI ‚was very happy to return to India . • He was amazed to see changes in Indian economy • What one noticed is that all these companies have expanded gradually & made their presence by franchising 3 History of Franchising • The earliest signs of franchising in the united states dates bac
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Tips to Success in the Franchising Industry Tiffaney Ackerman Liberty University Abstract Each individual who chooses to own a franchise does so for multiple reasons. Richard J. Judd and Robert T. Justis devised a list of ten basic steps new franchise owners must keep in mind. The first step is to self-evaluate. It is important for new franchisee owners to understand the commitment this new business will require of them. They must also have a grasp on their person strengths and weaknesses
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