Mc Donald’s target market is every segment of the demography! The segments of the demography are; family life-cycles‚gender‚ age‚Nationality‚ Income‚Generation‚Race etc. Like u stated‚ Marketing Mix are the 4p’s: Product‚ Price‚Place‚Promotion 1.Mc Donald Product :value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price) 3. Place: Strategic location of most Mc Donald fast-food outlet
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outlets (See Table 1). Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. [1] North America United States‚ Mexico‚ Canada Europe Austria‚ Belgium‚ Czech Republic‚ Finland
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and establishing a pleasant relationship with them. In this age of commercialism‚ in an age where societies are depending upon the businesses of both small and big capitalists‚ food industry occupies the fundamental and the dominating place in the market since its nature responds to the most basic and vital need of the people – food. Everywhere‚ every corner of the streets in our nation‚ there are presence of food and beverage establishments; establishments that played a role of great importance
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Maximizing Profits in Market Structures Paper Josie Vennable Axia College of University of Phoenix INTRODUCTION When economists analyze the production decisions of a firm‚ they take into account the structure of the market in which the firm is operating. The structure of the market is determined by four different market characteristics: the number and size of the firms in the market‚ the ease with which firms may enter and exit the market‚ the degree to which firms’ products
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- All firms are price takers - All firms have a relatively small market share - Buyers know the nature of the product being sold and the prices charged by each firm. - The industry is characterised by freedom of entry and exit. Perfect competition is a theoretical market structure. It is primarily used as a benchmark against which other market structures are compared. The industry that best reflects perfect competition in real life is the agricultural
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MARKET SEGMENTATION: ORGANISATIONAL ARCHETYPES AND RESEARCH AGENDAS* Mark Jenkins & Professor Malcolm McDonald Cranfield School of Management Address for correspondence: Mark Jenkins‚ Cranfield School of Management‚ Cranfield University‚ Bedford‚ MK43 0AL‚ UK. Tel: +44 (0) 234 751122; Fax: +44 (0) 234 750070 EMail: m.jenkins@cranfield.ac.uk Paper submitted to the European Journal of Marketing‚ February 1995. The authors acknowledge the invaluable comments of Professor Martin Christopher and the
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Market Structures The purpose of this paper is to provide of different types of market structures as well as pricing and non-pricing strategies used in the various market structures. First‚ the team explores the pure competition market structure through the analysis to Fiji Water Company. Second‚ the oligopoly market structure with L’Oreal Group Cosmetic and Beauty Company. Third‚ explain the monopolistic competition market structure with Campbell’s Soup Company. Last‚ the team explains how Quasar
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RUNNING HEAD: MARKET STRUCTURES Market Structures University of Phoenix Market Structures In this paper‚ we will discuss the four market structures of Monopoly‚ Oligopoly‚ Monopolistic Competition and Pure Competition. We have identified four companies that operate in each of these market structures: Salt River Project‚ The Coca Cola Company‚ Russ ’s Market‚ and Columbia House. In each market structure we will describe the pricing and non-pricing strategies of the companies operating in
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MARKET STRUCTURE It is common to see similar products offered for sale at vastly different prices. For example‚ the price of a hotel room can vary from as low as £25 per night to several hundreds of pounds or more in the same city; the cost of gym membership will vary depending on the nature of the business organisation offering the service. An organisation’s ability to influence the price at which it sells its products is largely dependent upon the type of market in which it operates. The
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International MSc in Business Administration Managerial Economics Market Structures Part 1 Carlos Almeida Andrade 2013/14 Managerial Economics: Market Structures Part 1 Market Structures Firms may face different environments in terms of market structure: • number of firms • relative size of those firms‚ • their influence on market conditions (market power) • different technology and costs gy • information • demand conditions‚ etc. These differences have an impact on the choices
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