Mattel Toys Thesis: This is a rhetorical analysis of the response strategies employed by Mattel during the recall crisis. This decision would come back to haunt the toy manufacturer in the summer of 2007. Understanding how trust is built‚ support and recovery are a critical competency for any organization‚ particularly for those who take their ethical values and commitments seriously. Since an organization’s reputation is built on its trustworthiness that can take a long time and require considerable
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Key Success Factors Retailer Industry Number of Rivals Wal-Mart’s primary competitors were Kmart and Target. Wal-Mart also competed against category retailers like Best Buy and Circuit City in electronics‚ Toy “R” Us in toys‚ Kohl’s and Goody’s in apparel; and Bed‚ Bath‚ and Beyond in household goods. It also competed against warehouse club segment like Costco Wholesale‚ Sam’s Clubs and BJ’s Wholesale Club. Internationally‚ Wal-Mart‘s biggest competitor was Carrefour. Scope of Rivalry Wal-Mart
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Key Success Factors of PSO: • We believe that excellence in our core activities emerges from a passion for satisfying our customers’ needs in terms of total quality management. Our foremost goal is to retain our corporate leadership. • We endeavor to achieve higher collective and individual goals through teamwork. This is inculcated in the organization through effective communication. • We are an Equal Opportunity Employer‚ attracting and recruiting the finest people from around the
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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Executive Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company
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‘Mattel and the Toy Recalls’ (Case A) Related information: Mattel‚ Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo‚ California. In 2010‚ it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price‚ Barbie dolls‚ Monster High dolls‚ Hot Wheels and Matchbox toys‚ Masters of the Universe‚ American Girl dolls‚ board games‚ WWE Toys‚ and early-1980s video game systems. Mattel “designs‚ manufactures‚ and markets a broad variety of toy
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Mattel and Toy Safety Mattel‚ the world’s largest toys company‚ had been faced with some rough challenges due to some safety scandals revolving toy design and manufacturing in China. During August 2007 Mattel was forced to extremely recall toys due to loose magnets and excess lead found in some of the Mattel toys that posed immediate danger to the children that played with them. “Mattel voluntarily recalled 1.5 million Chinese made‚ Fisher-Price product‚ after the company learned that they
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MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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AirAsia‚ one of the Malaysia’s low cost airlines. The case study below provides some basic background information. You are however encouraged to source more information about the low-cost airline concept‚ the Malaysia airline industry and AirAsia’s key competitors‚ Tiger Airways‚ Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the answers exceed the maximum length requirements. QUESTION 1 Identify and briefly
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